Pay Per Click Management
Are you one of the business owners who have absolutely no clue what Pay Per Click Management is or how it works? If this is the case, don’t beat yourself up – you’re in good company. Think about it. If PPC management were as simple as it is effective, there would be no need for third party consultation firms like our own to handle its complicated intricacies. Active Internet Marketing offers a cost effective way for you to make the most out of a PPC ad campaign without losing your mind (or your bank account) trying to figure it all out.
How is the Cost of Pay Per Click Determined?
Here’s where things get a bit tricky. There are actually two ways to determine how much money you pay whenever someone clicks an ad that drives them to your website: a flat-rate fee and a bid-based fee.
Flat-Rate PPC Fees
This is the easiest of the two options to understand. Your business pay a flat rate to the search engine each time a user clicks on your ad. Needless to say, not all ad placements go for the same amount. For example, if you’ve made arrangements with the search engine to place your ad in a prominent position, you’re going to pay much more per click than if your ad is relegated to the second, third, or twentieth search results page. This can get a bit costly, but it can also pay off big time if that ad click happens to result in a sale.
Bid-Based PPC Fees
Slightly more complex than flat-rate fees, bid-based fees let you set the maximum amount of money you’re willing to pay for the highest placement of your ad. As with the flat-rate method, the popularity of the keyword determines how much money you pay for each click from a potential customer. The great thing about bid-based PPC is that you may not always end up paying the maximum amount per click because of the innumerable variables involved. This could save you lots of money in the long run.