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Branding Process Guide: The Typography

Branding Process Guide: The Typography

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The seventh step in Active Marketing’s branding process is creating the typography palette. In short, typography is where text meets art. It is the font family,...
Branding Process Guide: The Voice

Branding Process Guide: The Voice

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...
Branding Process Guide: The Vision

Branding Process Guide: The Vision

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo In case you missed it last time, we are releasing our secret recipe for cooking up a brilliant brand out into the blogosphere. Finding Your Vision The next...
Branding Process Guide: The Mission

Branding Process Guide: The Mission

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo So far in our branding series we’ve talked about our first two steps in the branding process: learning about your history and writing a vision statement. Next,...
Branding Process Guide: The Values

Branding Process Guide: The Values

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo   “While your vision is the why of your business, your core values define the how. They dictate how you hire, how your build relationships, how you interact with...
Branding Process Guide: The Personality

Branding Process Guide: The Personality

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The fifth step in Active Marketing’s branding process is to define your brand personality. This will allow your audience to relate and react to your brand in a...
Branding Process Guide: The Photography

Branding Process Guide: The Photography

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The ninth step in Active Marketing’s branding process is defining the photography style that will be used across marketing platforms. This includes a set of...
Branding Process Guide: The Colors

Branding Process Guide: The Colors

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eighth step in Active Marketing’s branding process is creating the color palette. Your website’s color could possibly be the first thing the reader notices...
Branding Process Guide: The Logo

Branding Process Guide: The Logo

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eleventh, and final, step of Active Marketing’s brand process is designing the logo. The logo design process is perhaps the most time consuming and difficult...
Branding Process Guide: The History

Branding Process Guide: The History

“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.” – PHILIP KOTLER, PROFESSOR AT THE KELLOGG SCHOOL OF MANAGEMENT Our Secret Recipe We’re about to do something that we’ve never done before: release to the blogosphere the recipe for our secret sauce. Branding. We’re going to spill the beans on what makes us the best of the best and how we achieve high quality results across every...
Branding Process Guide: The Icons

Branding Process Guide: The Icons

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo Branding Step 10: Create guidelines for iconography and illustrations The tenth step in Active Marketing’s branding process is defining the iconography and...
ACHIEVE Treatment Center Case Study

ACHIEVE Treatment Center Case Study

“Active Marketing has been nothing short of amazing. We searched for six months to find a company to assist us in branding and developing our internet presence. Once we met their team, we knew right away Active was going to be our choice. No matter what the task is, Active is willing to help us make it the best. They strive for quality in service and making their customers feel like family. Active Marketing’s staff members have exceeded all of our expectations and continue to help us climb the ladder to...
5 Simple Steps to Be Relevant and Engage Your Audience

5 Simple Steps to Be Relevant and Engage Your Audience

So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible? There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t...
We’re Invading Moments of Change

We’re Invading Moments of Change

Are you getting excited for Moments of Change? We sure are! It’s only days away, and we can’t wait to have the chance to meet with you in such a unique, inspiring event as this. We’re bringing some of our top talent with us to chat with you and answer your questions about branding in the addiction treatment industry. Look for them at the “Big Red Booth” in the exhibit hall, they’ll be waiting to talk with you! Our team members that will be present are: Michael Myles – CEO Carrie Poe Myles – Partner...
Monitoring Your Brand Reputation

Monitoring Your Brand Reputation

You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience and so much more. That’s why it’s so important to protect it and make sure it’s working for you, not against you. By monitoring what others are saying about you, you are able to collect valuable feedback that will help you adjust your brand in order to align its benefits perfectly with the needs of your audience. Why monitor my reputation? Your consumers’ opinions, thoughts and words can spread like wildfire,...
Building a Great Brand: The Next 3 Steps

Building a Great Brand: The Next 3 Steps

Branding. A word that so many of us are familiar with, yet it remains to be an ever-evading mist that is extremely difficult to grab onto properly. You can see it, you can feel it, sometimes you can even smell it, but grasping it and using it in a way that benefits your organization is a challenging task, at best. Though these steps seems simple, finding the perfect word, sentence, or symbol to completely encapsulate your brand and all that it stands for can give anyone a headache. In the hopes to help...
The First 3 Steps to Building a Great Brand

The First 3 Steps to Building a Great Brand

What Is a Brand? If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business. Why Do You Need One? Let’s not beat around the bush here… there are treatment facilities across country doing...
Making the Most of Your Time at Moments of Change 2015

Making the Most of Your Time at Moments of Change 2015

You’re gearing up for Moments of Change. Perhaps your bags aren’t packed just yet, but you can feel the excitement. Events of this size can sometimes get the best of you though if you don’t plan ahead. I sat down with our Director of Business Development, Desmond White, to get some pointers on how to make the most of your time at Moments of Change. Here’s what he had to share: Schedule This is one of the things Desmond stressed the most. Just as you would make travel arrangements, make scheduling...
Connections Made at National Conference on Addiction Disorders

Connections Made at National Conference on Addiction Disorders

The Active Marketing team enjoyed a recent trip to the National Conference on Addiction Disorders (NCAD) and Behavioral Healthcare Executive Summit. The four-day event was held at the historic Union Station Hotel in St. Louis, Missouri, and it featured nationally recognized treatment providers, authors, and educators. The conference included panel discussions, keynote sessions, and intensive workshops for attendees. It also provided an opportunity for Active Marketing to feature its presentation booth in...
What Is Visitor-Level Phone Tracking?

What Is Visitor-Level Phone Tracking?

Every phone call that comes into your company is a possible lead and/or customer therefore it is important to gather as much information automatically as soon as the phone rings. This piece will discuss visitor-level phone tracking, what it means, Dynamic-number generation, its importance and major...