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Branding Process Guide: The Typography

Branding Process Guide: The Typography

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The seventh step in Active Marketing’s branding process is creating the typography palette. In short, typography is where text meets art. It is the font family,...
Branding Process Guide: The Vision

Branding Process Guide: The Vision

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo In case you missed it last time, we are releasing our secret recipe for cooking up a brilliant brand out into the blogosphere. Finding Your Vision The next...
Branding Process Guide: The Voice

Branding Process Guide: The Voice

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...
Branding Process Guide: The Mission

Branding Process Guide: The Mission

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo So far in our branding series we’ve talked about our first two steps in the branding process: learning about your history and writing a vision statement. Next,...
Branding Process Guide: The Values

Branding Process Guide: The Values

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo   “While your vision is the why of your business, your core values define the how. They dictate how you hire, how your build relationships, how you interact with...
Branding Process Guide: The Personality

Branding Process Guide: The Personality

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The fifth step in Active Marketing’s branding process is to define your brand personality. This will allow your audience to relate and react to your brand in a...