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What Is Visitor-Level Phone Tracking?

What Is Visitor-Level Phone Tracking?

Every phone call that comes into your company is a possible lead and/or customer therefore it is important to gather as much information automatically as soon as the phone rings. This piece will discuss visitor-level phone tracking, what it means, Dynamic-number generation, its importance and major...

3 Insanely Simple Ways to Increase Call-In Leads

Many businesses have a sales cycle that begins online and is completed offline. Often with a span of weeks, months or longer in between the beginning and the end. This makes lead quality and quantity critical to the growth and success of your business. Your sales team is strapped for time and you need to make sure they’re pursuing the leads that are most likely to close as clients. You also have to make sure there are enough of them coming in to keep pipelines full. Here are three fast and simple...
6 Tips for Building a Better Website and Conversions

6 Tips for Building a Better Website and Conversions

The ultimate goal of any business is to make conversions and get more customers. This piece will discuss the importance of a great website and give 6 tips for building one that drives sales. The Importance of a Great Website It’s important to note that a pretty website isn’t enough anymore. If you are missing the mark on function, relevant content or intuitive navigation—you’re missing out on possible conversions. Don’t panic yet. In some cases small changes will make your site look and function better. 6...
6 Things Every Small Business Website Needs

6 Things Every Small Business Website Needs

Amongst all the good ones, there are so many just plain awful websites that live online. Don’t be included in that group; take a step back and look at your website from all angles. There are many pieces that must work together for an exceptional website; especially more than just a great design. This piece will discuss what makes an exceptional website, 6 things every small business website needs and much more. Enjoy. WHAT MAKES AN EXCEPTIONAL WEBSITE? No matter the size of the company or the purpose of a...
3 Tips for Optimizing Your Call To Action

3 Tips for Optimizing Your Call To Action

You may have a great product and a stellar website to support it. But without a compelling call to action, your marketing efforts are virtually worthless. A call to action is exactly what it sounds like. It’s the message that gets people moving, that motivates them to take the next step in the buying process. A good call to action means you’ll achieve your goals, whether it be to build your email list or to sell people on why they need a particular item. If that call to action isn’t present, you’re...
What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

You should be doing conversion rate optimization. According to the Econsultancy report: “Quarterly Digital Intelligence Briefing: Digital Trends for 2013,” conversion rate optimization topped the marketers priority list for 2013. But, what is conversion rate optimization, and why should you be doing it? Conversion Rate Optimization (CRO) is about getting the best return on investment out of your website through making the right choices in design, content, and layout. To say it simply: Find out why certain...