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5 Best B2B Lead Segmentation

5 Best B2B Lead Segmentation

According to a recent Jupiter Research Study, companies that segment their leads can increase their conversion rates up to 355% leading to increased revenues up to 781% (ReachForce)! Segmentation should always be used in order to achieve optimum results. This piece will discuss lead segmentation, the best ways to segment your leads and discuss why it matters at all. B2B LEAD SEGMENTATION No one likes to be spammed with an abundance of junk that doesn’t fit their needs or wants. Business professionals and...
The Ultimate Guide to Lead Generation Websites

The Ultimate Guide to Lead Generation Websites

Table of Content The Four Types of Pages Thought Leadership Pages Brand Pages Conversion Pages Post-Conversion Pages Responsive Design Site Theme and Page Layout Conclusion Introduction As an Internet marketing agency, we found ourselves ‘reinventing the wheel’ over and over again when planning out the structure and message of websites. Over time, we realized that we were actually going through a very similar planning process for each site. Even within a single vertical, we still wasted hours of valuable...