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Marketing eBooks

Quick and concise guides to some of the things we at Active Marketing are best at.

From Website to Admission: Digital Lead Generation

Make the most of the traffic you currently get to your website. Creating a website that generates leads effectively is the quickest, cheapest, and most effective way to increase your ROI.

A Guide to Lead Nurturing

Nurture your contacts into leads. This guide will show you how to take a visitor who may not be ready to convert, and turn them into a lead that chooses you over your competitors.

Beyond the Demo: Digital Lead Generation for the EHR Industry

EHR edition: Make the most of the traffic you currently get to your website. Creating a website that generates leads effectively is the quickest, cheapest, and most effective way to increase your ROI.

A Comprehensive Guide to Content Repurposing

Increase your ROI for each piece of content that you produce by using it in multiple ways. Rework it, promote it, and transform it into pieces that appeal to each of your visitors.

The Experts Guide To Pay-Per-Click

PPC is one of the quickest ways to generate leads for your business, but it can turn into the most expensive way if you don’t optimize correctly. This guide will help you tweak your campaigns to get the most out of PPC.