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Active Marketing - Marketing That Works for Business
 
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  Consider the following three questions:
  1. Is your percentage of market share greater than it was last fiscal
    year?


    If you answered yes, you probably don't need marketing help -- you are
    using your strategic marketing plan effectively and have the tools in place
    to measure your results.

    If you answered no, chances are you should take a look at the marketing process for your products or services. If you don't know, you most definitely need to know some information about your business...chances are you could grow you business easily just by focusing your efforts into effective marketing tools.

     
  2. If your customers were asked about your business, would they know all
    of the services you provide?


    If yes, you're doing a good job of keeping your customers informed, and expansion by salvaging marketing probably isn't your most effective strategy. Consider diversification or deepening your channels, combined with a new marketing push.

    If you answered no, you might want to consider a marketing campaign to increase your customers awareness of your products and services, featuring complimentary services to those already purchased. If you don't know, perhaps it might be a good idea to survey a couple of your best customers and ask them if they know what your
    business is wand what you could offer them...you might learn a few things
    about what your customers want...and make a bigger sale next time.

     
  3. Do your marketing materials work?

    If yes, that means you have created measures to track responses and effectiveness of particular marketing pieces.

    If no, why are you still using them? If you don't know, chances are they could be working better for you, and you could use Active Marketing's help.