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Branding Process Series: The Icons

Branding Process Series: The Icons

The tenth step in Active Marketing’s branding process is defining the iconography and illustration guidelines that will be used throughout all of your marketing efforts. Iconography refers to all of the images and symbols that will appear on your website and across your marketing paraphernalia. When used correctly, icons are a highly effective way to convey big ideas without using a single word. Learn about your history Write a vision statement Write a mission statement Identify core values Personify the...
ACHIEVE Treatment Center Case Study

ACHIEVE Treatment Center Case Study

“Active Marketing has been nothing short of amazing. We searched for six months to find a company to assist us in branding and developing our internet presence. Once we met their team, we knew right away Active was going to be our choice. No matter what the task is, Active is willing to help us make it the best. They strive for quality in service and making their customers feel like family. Active Marketing’s staff members have exceeded all of our expectations and continue to help us climb the ladder to...
Building a Great Brand: The Next 3 Steps

Building a Great Brand: The Next 3 Steps

Branding. A word that so many of us are familiar with, yet it remains to be an ever-evading mist that is extremely difficult to grab onto properly. You can see it, you can feel it, sometimes you can even smell it, but grasping it and using it in a way that benefits your organization is a challenging task, at best. Though these steps seems simple, finding the perfect word, sentence, or symbol to completely encapsulate your brand and all that it stands for can give anyone a headache. In the hopes to help...
The First 3 Steps to Building a Great Brand

The First 3 Steps to Building a Great Brand

What Is a Brand? If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business. Why Do You Need One? Let’s not beat around the bush here… there are treatment facilities across country doing...