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Adwords vs. Bing Ads

Adwords vs. Bing Ads

Each and every marketer knows that Google dominates the U.S. search volume, controlling two-thirds of all search queries. With that said, this pieces intention isn’t to sway you towards one or the other or bash either of them. Each have pros and cons. This piece will discuss their primary differences, highlight some important statistics and summarize some of the pros and cons of each. Enjoy. DIFFERENCES BETWEEN ADWORDS & BING ADS No matter which method you choose for your campaign(s), there are some...
The Experts Guide to PPC

The Experts Guide to PPC

Most pay-per-click guides on the internet are geared towards the beginner. Want to know what keywords are? How to create an ad? There are multitudes of articles and e-books to help you out. However, to really get a handle on the nitty-gritty of AdWords – the big things that take your pay-per-click account from “okay” to “great!” – you need a guide for experts. The Experts Guide to PPC will help you out. You no longer have to filter through the beginner’s information to find the expert-level tweaks and...