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Avalon SEO

Avalon SEO

Optimized for Traffic and Admissions The Project Avalon Malibu, a luxury facility on the shores of the Pacific Ocean, turned to Active Marketing for search engine marketing services. Offering the region’s leading mental health care and addiction treatment, Avalon Malibu caters to a specific client type and needed to show up for their unique search queries online. The Strategy For Avalon Malibu’s organic search effort, Active Marketing put together a strategy that involved foundational, on-page...
Panda 4.1 – Google Is Aiming for the Best Sites, Not the Biggest

Panda 4.1 – Google Is Aiming for the Best Sites, Not the Biggest

As Panda 4.1 rolls out, we’re now able to see who’s getting the ranking recognition they hoped for, and who may be taking an algorithmic hit. As always, Google is aiming for quality over quantity, and this round of Panda may be giving extra recognition to those that may not be able to produce a lot of great content, but own what they already have. Observation #1: Meeting Guidelines Does Not Mean Success “I’m not doing anything wrong – why am I not ranking well?” According to Panda, doing nothing wrong...
Why You Have to Stop Optimizing Your Website for Google

Why You Have to Stop Optimizing Your Website for Google

Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients. This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly...