The IT Advisors brand is clever and direct. They’re not “nerdy.” They’re powerhouses with the cool confidence that accompanies being able to tame things like server farms. The copywriting team at Active Marketing started by poring through photos from the shoots and then mapping out the right headlines and structure for the brochure.
Written just like the IT Advisors speak, the tone of the piece is casual, conversational and informative. The piece has a swagger of its own thanks to the one-liners and imagery that no one would ever expect from an IT company, which is exactly what the IT Advisors were going for. And it works. Business is booming.