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Branding Process Series: The Icons

Branding Process Series: The Icons

The tenth step in Active Marketing’s branding process is defining the iconography and illustration guidelines that will be used throughout all of your marketing efforts. Iconography refers to all of the images and symbols that will appear on your website and across your marketing paraphernalia. When used correctly, icons are a highly effective way to convey big ideas without using a single word. Learn about your history Write a vision statement Write a mission statement Identify core values Personify the...
ACHIEVE Treatment Center Case Study

ACHIEVE Treatment Center Case Study

“Active Marketing has been nothing short of amazing. We searched for six months to find a company to assist us in branding and developing our internet presence. Once we met their team, we knew right away Active was going to be our choice. No matter what the task is, Active is willing to help us make it the best. They strive for quality in service and making their customers feel like family. Active Marketing’s staff members have exceeded all of our expectations and continue to help us climb the ladder to...
5 Simple Steps to Be Relevant and Engage Your Audience

5 Simple Steps to Be Relevant and Engage Your Audience

So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible? There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t...
We’re Invading Moments of Change

We’re Invading Moments of Change

Are you getting excited for Moments of Change? We sure are! It’s only days away, and we can’t wait to have the chance to meet with you in such a unique, inspiring event as this. We’re bringing some of our top talent with us to chat with you and answer your questions about branding in the addiction treatment industry. Look for them at the “Big Red Booth” in the exhibit hall, they’ll be waiting to talk with you! Our team members that will be present are: Michael Myles – CEO Carrie Poe Myles – Partner...
Monitoring Your Brand Reputation

Monitoring Your Brand Reputation

You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience and so much more. That’s why it’s so important to protect it and make sure it’s working for you, not against you. By monitoring what others are saying about you, you are able to collect valuable feedback that will help you adjust your brand in order to align its benefits perfectly with the needs of your audience. Why monitor my reputation? Your consumers’ opinions, thoughts and words can spread like wildfire,...
Building a Great Brand: The Next 3 Steps

Building a Great Brand: The Next 3 Steps

Branding. A word that so many of us are familiar with, yet it remains to be an ever-evading mist that is extremely difficult to grab onto properly. You can see it, you can feel it, sometimes you can even smell it, but grasping it and using it in a way that benefits your organization is a challenging task, at best. Though these steps seems simple, finding the perfect word, sentence, or symbol to completely encapsulate your brand and all that it stands for can give anyone a headache. In the hopes to help...
The First 3 Steps to Building a Great Brand

The First 3 Steps to Building a Great Brand

What Is a Brand? If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business. Why Do You Need One? Let’s not beat around the bush here… there are treatment facilities across country doing...
Making the Most of Your Time at Moments of Change 2015

Making the Most of Your Time at Moments of Change 2015

You’re gearing up for Moments of Change. Perhaps your bags aren’t packed just yet, but you can feel the excitement. Events of this size can sometimes get the best of you though if you don’t plan ahead. I sat down with our Director of Business Development, Desmond White, to get some pointers on how to make the most of your time at Moments of Change. Here’s what he had to share: Schedule This is one of the things Desmond stressed the most. Just as you would make travel arrangements, make scheduling...
Connections Made at National Conference on Addiction Disorders

Connections Made at National Conference on Addiction Disorders

The Active Marketing team enjoyed a recent trip to the National Conference on Addiction Disorders (NCAD) and Behavioral Healthcare Executive Summit. The four-day event was held at the historic Union Station Hotel in St. Louis, Missouri, and it featured nationally recognized treatment providers, authors, and educators. The conference included panel discussions, keynote sessions, and intensive workshops for attendees. It also provided an opportunity for Active Marketing to feature its presentation booth in...
What Is Visitor-Level Phone Tracking?

What Is Visitor-Level Phone Tracking?

Every phone call that comes into your company is a possible lead and/or customer therefore it is important to gather as much information automatically as soon as the phone rings. This piece will discuss visitor-level phone tracking, what it means, Dynamic-number generation, its importance and major...
Social Media Marketing VS Content Marketing

Social Media Marketing VS Content Marketing

We live in a world where every person who has touched a computer in the last decade knows what social media is and can typically come to the conclusion of what is means to market on social media. However, we also live in a world where many people — even in our industry —don’t know what content marketing is. More times than not it is assume that content marketing is a counterpart to social media marketing, but that is not entirely true. Let’s clear the confusion and learn how they truly fit together. First...
SEO Content Marketing

SEO Content Marketing

Search engine optimization, or SEO, is a term that has been around for a long time. Originally coined back in the 1990s, SEO has been used to describe a variety of techniques used to improve how a site positions in Search Engine Results Pages (SERPs). Originally, SEO was just that. There wasn’t white hat, black hat, or any other precursors used to describe the techniques used. It was all just SEO. Over time, this changed. As search engines evolved, they became more and more aware of the tactics used...
MACMHB Conference: Seeking the Unique Selling Point for Addiction Treatment

MACMHB Conference: Seeking the Unique Selling Point for Addiction Treatment

The Michigan Association for Community Mental Health Boards, or MACMHB, held their Fall Conference this week at the Grand Traverse Resort in Traverse City, Michigan. We had the benefit of not having to get a hotel (our office is located a scant 15 minute drive away), and we were able to attain significant knowledge about mental health and addiction treatment from the people who live it everyday. As a marketing agency, we took the time to pick out things that the mental health professionals found...
Panda 4.1 – Google Is Aiming for the Best Sites, Not the Biggest

Panda 4.1 – Google Is Aiming for the Best Sites, Not the Biggest

As Panda 4.1 rolls out, we’re now able to see who’s getting the ranking recognition they hoped for, and who may be taking an algorithmic hit. As always, Google is aiming for quality over quantity, and this round of Panda may be giving extra recognition to those that may not be able to produce a lot of great content, but own what they already have. Observation #1: Meeting Guidelines Does Not Mean Success “I’m not doing anything wrong – why am I not ranking well?” According to Panda, doing nothing wrong...
NEDA Wrap-up: Expanding into Eating Disorder Treatment

NEDA Wrap-up: Expanding into Eating Disorder Treatment

As providers of addiction treatment marketing, we have found that there is a lot of overlap between those who need help for addiction, and those who need help for eating disorders. Because of this, we felt it would be an excellent and enriching activity to expand our role as a treatment marketing provider to eating disorders. Over the weekend, we had a great time at the National Eating Disorder Association’s, or NEDA, conference. Meeting the Community of Treatment Providers The NEDA conference gave...
Why You Have to Stop Optimizing Your Website for Google

Why You Have to Stop Optimizing Your Website for Google

Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients. This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly...

3 Insanely Simple Ways to Increase Call-In Leads

Many businesses have a sales cycle that begins online and is completed offline. Often with a span of weeks, months or longer in between the beginning and the end. This makes lead quality and quantity critical to the growth and success of your business. Your sales team is strapped for time and you need to make sure they’re pursuing the leads that are most likely to close as clients. You also have to make sure there are enough of them coming in to keep pipelines full. Here are three fast and simple...
Moments of Change 2014 Wrap-up

Moments of Change 2014 Wrap-up

It was beautiful summer weather throughout the Moments of Change 2014 conference in West Palm Beach Florida. 90 degrees and sunny – well, except for the morning it mattered. We want to thank everyone who came out to the conference this week. It was an amazing experience and we met some of the most interesting and forward-thinking people in the addiction treatment industry. We Had a Great Workshop Our CEO, Mike Myles, spoke alongside William McCormick, CEO of Medivance Billing Service, on growing your...

3 Tips to Maximize Your Time at the 2014 Lifestyle Intervention Conference

While your friends envision you boarding a plane singing Iggy Azalea’s Fancy when they hear you’re headed to the Bellagio for a conference, those of us in the industry know better. You’re about to embark on one of the addiction treatment industry’s most educational conferences. Translation? A jam packed schedule. How do you fit it all in? We asked our resident conference connoisseur, Director of Business Development, Desmond White what three things he recommends you do to maximize your time at the...
Internet Marketing Optimization 101: The Reader’s Digest Version

Internet Marketing Optimization 101: The Reader’s Digest Version

Moments of Change 2014 is just around the corner. If you want to check out this presentation in the flesh, come see us at the Breakers in West Palm Beach Florida on September 29th. It’s in the Venetian Ballroom from 1:30 – 2 pm. Can’t make it? Get the reader’s digest version below and start optimizing immediately. Why Optimize? You have to optimize – if you’re not growing and improving, your competitors are going to pass you up. Staying flat in business means that you’re losing ground. Take...