CONTENT IS KING. Well-written, engaging content should be the central focus of any marketing strategy. Content marketing is a technique used to create, generate and distribute valuable content in any format in order to attract and engage your target audience. The ultimate goal of content marketing is to entice your customer to take an action that fulfills your company’s or product’s goals. WHY USE CONTENT MARKETING? content marketing can be used for many purposes, all of which add value to your...
rep·u·ta·tion man·age·ment [rep-yuh-tey-shuh-n man-ij-muh-nt]: noun. The act of protecting and improving the reputation of a company or product. However, it can be much more complicated and involved than that. reputation management in its simplest form involves these three steps: Build: This stage of reputation management is done early on. You must first BUILD up the reputation of your company to establish yourself in your particular industry. Maintain: This stage of reputation management is the daily...
B2B marketers are discovering a whole new outlet and way to communicate with prospective buyers and current customers, and that avenue is social media marketing. Social media marketing gives businesses the ability to personalize their interactions and engage on a higher level than they ever could before. It humanizes the way businesses interact with people online, even when that business is B2B. B2B marketers can now promote their brands with social media sites like: Facebook Twitter Instagram Linkedin...
It’s time once again for us to share some of the most interesting news stories and analysis we’ve read this week. In our efforts to stay on top of the quickly changing world of digital marketing, we are always on the hunt for new and interesting stories, theories, and reports from our fellow marketers. Here’s some of the most interesting ones we have found lately: The End of Alta-Vista If you’ve been around for a while in this industry, you remember the days of Alta-Vista....
[row][col span=”md-6″]As Wil Reynolds said, real-company stuff (well, “stuff”) works. It will improve offline and online presence and sales, but what kind of places should you look to find what your real company stuff (RCS) is doing for you online? How will it differ from your direct marketing efforts? Since RCS is about building a community and doing something for your customers, the main goal isn’t necessarily catching traffic. However, knowing if the results of your RCS are moving your ROI...
The landing page is an extremely important part of the sales process. In a competitive environment, creating the right type of landing page that doesn’t overwhelm your user and still provides enough information for them to know they’re making a secure, educated decision is a balancing act. For many businesses, minimalism is better. For other verticals, providing more detailed information is required to prevent a bounce. Sometimes, the type of landing page you should use can vary depending on how the user...
