Market Positive and Authentic Experiences to Reach Millennials

Market Positive and Authentic Experiences to Reach Millennials

Positive and Authentic Experiences Motivate Millennials Toward Addiction Treatment Bottom Line To encourage qualified calls from millennials, addiction treatment centers should use marketing messaging that focuses on the positive and authentic experiences involved with treatment. Table of Contents Bottom Line Millennials Value Experiences Creating Motivation for Treatment Transparency and Authenticity in Messaging How to Promote Authentic and Positive Experiences Active Marketing Can Help You Market...
Using Aspirations to Increase Millennial Admissions

Using Aspirations to Increase Millennial Admissions

Millennials (born 1981 – 1996) are disillusioned in ways that previous generations did not experience. The Harvard Business Review suggests that today’s youth are suffering more than previous generations.1 They were taught from a young age…

Marketing Family Responsibility to Get Millennials into Treatment

Marketing Family Responsibility to Get Millennials into Treatment

In 2016, about 21 million people aged 12 and older, or almost 1 in 13 people in this age group, needed substance abuse treatment. However, only an estimated 3.8 million people aged 12 and older received treatment. This means that only 18% of those who needed treatment received…

Use Anxiety Messaging to Market Addiction Treatment

Use Anxiety Messaging to Market Addiction Treatment

Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials…

Using Co-Occurring Disorder Messaging to Increase Admissions

Using Co-Occurring Disorder Messaging to Increase Admissions

Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs.