Branding Process Guide: The Typography

Branding Process Guide: The Typography

When a visitor looks at your page, they look at it as a whole and subconsciously decide whether or not it is worth reading. This decision is made almost instantaneously and is affected by the layout, the images, the length of each section and the font size that is used. We all do it – try paying attention to your thought process the next time you skim a webpage. What draws you in? Does the font or style have any effect on your attitude towards the brand?

Branding Process Guide: The Voice

Branding Process Guide: The Voice

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...
Branding Process Guide: The Vision

Branding Process Guide: The Vision

The next ingredient is a vision statement. Vision statements are brief sentences or paragraphs that show your employees, partners, and customers where you envision the company going in the future.

They don’t focus on what you do or who you are now, they define where you are going and who you want to be five, ten or fifteen years from now.

Branding Process Guide: The Mission

Branding Process Guide: The Mission

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo So far in our branding series we’ve talked about our first two steps in the branding process: learning about your history and writing a vision statement. Next,...
Branding Process Guide: The Values

Branding Process Guide: The Values

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo   “While your vision is the why of your business, your core values define the how. They dictate how you hire, how your build relationships, how you interact...