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Branding Process Guide: The Typography

Branding Process Guide: The Typography

Finding the perfect font family for your message, voice and personality is an art form that may seem insignificant, but has been scientifically proven to increase site traffic and conversions. The right typography in the right place should make skimming a page or finding information effortless so that they can focus on what is being said rather than be distracted by poor formatting choices.

Branding Process Guide: The Vision

Branding Process Guide: The Vision

The next ingredient is a vision statement. Vision statements are brief sentences or paragraphs that show your employees, partners, and customers where you envision the company going in the future.

They don’t focus on what you do or who you are now, they define where you are going and who you want to be five, ten or fifteen years from now.

Branding Process Guide: The Voice

Branding Process Guide: The Voice

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...
Branding Process Guide: The Mission

Branding Process Guide: The Mission

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo So far in our branding series we’ve talked about our first two steps in the branding process: learning about your history and writing a vision statement. Next,...
Branding Process Guide: The Values

Branding Process Guide: The Values

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo   “While your vision is the why of your business, your core values define the how. They dictate how you hire, how your build relationships, how you interact...
Branding Process Guide: The Personality

Branding Process Guide: The Personality

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The fifth step in Active Marketing’s branding process is to define your brand personality. This will allow your audience to relate and react to your brand in a...