Branding Process Guide: The Logo

Branding Process Guide: The Logo

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eleventh, and final, step of Active Marketing’s brand process is designing the logo. The logo design process is perhaps the most time consuming and difficult...
Branding Process Guide: The History

Branding Process Guide: The History

“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.” – PHILIP KOTLER, PROFESSOR AT THE KELLOGG SCHOOL OF MANAGEMENT Our Secret Recipe We’re about to do something that we’ve never done before: release to the blogosphere the recipe for our secret sauce. Branding. We’re going to spill the beans on what makes us the best of the best and how we achieve high quality results across every...
Branding Process Guide: The Icons

Branding Process Guide: The Icons

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo Branding Step 10: Create guidelines for iconography and illustrations The tenth step in Active Marketing’s branding process is defining the iconography and...
ACHIEVE Treatment Center Case Study

ACHIEVE Treatment Center Case Study

“Active Marketing has been nothing short of amazing. We searched for six months to find a company to assist us in branding and developing our internet presence. Once we met their team, we knew right away Active was going to be our choice. No matter what the task is, Active is willing to help us make it the best. They strive for quality in service and making their customers feel like family. Active Marketing’s staff members have exceeded all of our expectations and continue to help us climb the ladder to...
Building a Great Brand: The Next 3 Steps

Building a Great Brand: The Next 3 Steps

Branding. A word that so many of us are familiar with, yet it remains to be an ever-evading mist that is extremely difficult to grab onto properly. You can see it, you can feel it, sometimes you can even smell it, but grasping it and using it in a way that benefits your organization is a challenging task, at best. Though these steps seems simple, finding the perfect word, sentence, or symbol to completely encapsulate your brand and all that it stands for can give anyone a headache. In the hopes to help...
The First 3 Steps to Building a Great Brand

The First 3 Steps to Building a Great Brand

What Is a Brand? If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business. Why Do You Need One? Let’s not beat around the bush here… there are treatment facilities across country doing...