Destigmatize Relapse – Marketing that Increases Admissions

Destigmatize Relapse – Marketing that Increases Admissions

Destigmatize Relapse Marketing Messaging that Increases Admissions Bottom Line Addiction treatment facilities that proactively break the stigma of not only addiction – but relapse too – in marketing messaging will build a stronger emotional connection with millennials, encouraging them to reach out for help one more time. Table of Contents Bottom Line Introduction Stigma Keeps People from Treatment The Battle Against Addiction Stigma Strategies for Addressing Stigma Conclusion Active...
May 4, 2020 Google Core Update

May 4, 2020 Google Core Update

May 4, 2020 Google Core Update Addiction Treatment Websites See a Dramatic Drop in Traffic Bottom Line The May 4, 2020 Google Core Update hurt addiction treatment websites dramatically. To recover from the update, audit your content, create new content, and invest in unique content. Table of Contents Google’s “Force” Update Was it That Bad for Addiction Treatment Websites? Current Theories on Traffic Drops How You Can Recover Key Takeaways Resources Google’s “Force” Update The May 4,...
Using Aspirations to Increase Millennial Admissions

Using Aspirations to Increase Millennial Admissions

Millennials (born 1981 – 1996) are disillusioned in ways that previous generations did not experience. The Harvard Business Review suggests that today’s youth are suffering more than previous generations.1 They were taught from a young age…

Marketing Family Responsibility to Get Millennials into Treatment

Marketing Family Responsibility to Get Millennials into Treatment

In 2016, about 21 million people aged 12 and older, or almost 1 in 13 people in this age group, needed substance abuse treatment. However, only an estimated 3.8 million people aged 12 and older received treatment. This means that only 18% of those who needed treatment received…

Use Anxiety Messaging to Market Addiction Treatment

Use Anxiety Messaging to Market Addiction Treatment

Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials…

Using Co-Occurring Disorder Messaging to Increase Admissions

Using Co-Occurring Disorder Messaging to Increase Admissions

Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs.