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Creating Better Content with Buyer Personas

Creating Better Content with Buyer Personas

How can you possibly market your product or service if you don’t know who your target audience is or what your client looks like? The answer is – you can’t. You could have the best product/service in your industry, but if you don’t market it to the right people, you might as well be selling cigarettes to babies. What are Buyer Personas? Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. They are a tool that builds...
Market Segmentation: You’re Doing It Wrong

Market Segmentation: You’re Doing It Wrong

I’m amazed at how many savvy business people don’t know how to properly implement market segmenting before developing a marketing plan. I’m even more surprised that most just assume “everyone” will buy their products or sign up for their services. In fact, a study done by Harvard Business claimed that in the US, 85% of 30,000 new product launches failed because of poor market segmentation. Marketing segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers...