4 Market Differentiation Strategies and Tips

4 Market Differentiation Strategies and Tips

Choose to Be Different A competitor is simply someone (company or business in this case) who competes with you by having a similar business model, product or service that they offer. Many companies offer the similar products or services, but not every company chooses to market, promote or run their businesses the same way. In this piece I will discuss what it means to be competitive, how to stand out, getting back to basics, all about researching your competitors and delivering market differentiation that...
5 Small Business Marketing Tips to Overcome the Competition

5 Small Business Marketing Tips to Overcome the Competition

Marketing in today’s highly competitive world can be difficult. It is challenging to stand out amongst your competitors. If you think you aren’t making a dent, then you need to ask yourself some tough questions – are you simply following the marketing trends and trying anything and everything or are you actually researching your competitors and seeing what they are doing and what is working? If your answer is no, then that is your first mistake on the road to standing out and setting yourself apart...
Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing Strategies

Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing Strategies

Although the internet has connected the world as a medium for communication, it has not changed the person bound by the culture they are a part of. At first, internet advertisers found the internet to be a great way to standardize their advertising process; it was now possible to target multiple countries with one fell click of the mouse. Now, however, it is not possible to have an effective online campaign and not customize your strategy for different areas of the world, or even different areas of your...
3 Must-Have Visual Marketing Tips

3 Must-Have Visual Marketing Tips

Technology has really changed the way we do all things, not just in the business world. Our kids now have tablets at school, games to play at home and on the go, non-stop access to internet and news at all times and much more. The days of reading a manual or textbook to learn are done; people now look for visual ways to learn and describe what they need. In life and in the marketing world, “A picture really is worth 1,000 words.” Knowing When Enough is Enough One of today’s many pitfalls is not knowing...
Creating Better Content with Buyer Personas

Creating Better Content with Buyer Personas

How can you possibly market your product or service if you don’t know who your target audience is or what your client looks like? The answer is – you can’t. You could have the best product/service in your industry, but if you don’t market it to the right people, you might as well be selling cigarettes to babies. What are Buyer Personas? Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. They are a tool that builds...
Market Segmentation: You’re Doing It Wrong

Market Segmentation: You’re Doing It Wrong

I’m amazed at how many savvy business people don’t know how to properly implement market segmenting before developing a marketing plan. I’m even more surprised that most just assume “everyone” will buy their products or sign up for their services. In fact, a study done by Harvard Business claimed that in the US, 85% of 30,000 new product launches failed because of poor market segmentation. Marketing segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers...