Designed for Advertisers &
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The Project

Build a website that delivers real value to visitors in the form of compelling, informative thought leadership content on addiction and recovery. That same website must also deliver measurable ROI to its advertisers.

The Strategy

Integrate native advertising opportunities with more traditional display units, and make the ads across the website more contextually relevant. This better balance of ads with specialized content delivers an improved experience for visitors and advertisers alike. The result is longer sponsorship commitments and higher average order values from advertisers, decreased website bounce rates and higher visitor return rates.

About Addiction Hope

Addiction Hope was founded to serve as the beacon that parents, loved ones and those facing the challenges of recovery can turn to when they need expert advice, guidance and help. A hub of thought leadership articles and professional answers, the site draws in and directs thousands of users to the help they need each month.