SEARCH ENGINE
OPTIMIZATION

Our SEO work is the long-game approach to your most cost-effective lead generation strategy.

SEO is Our Bread and Butter

“We get you to the top of search engine results for all the keywords you need— Driving more cost-effective leads to your site.

Active Marketing is a digital marketing agency specializing in SEO since we started in 2000. And, we’ve been putting our clients at the top of search results ever since.
Our experience with a wide range of businesses puts you in good hands when it comes to generating more leads from organic search.

SEO is what happens when you do everything else right. Our team of experts is constantly gathering and analyzing data to make sure we’re delivering you the best results.

What is SEO?

Search Engine Optimization (SEO) is a broad term that covers all the different steps you can take to increase your website’s visibility on the internet.

The goal for SEO specialists is to get your website to rank competitively in search engine results pages (SERP). These are what show up anytime you search in Google, Bing, or any other search engine.

Why Does SEO Matter?

Over 90% of all website visits start at search engines. With 6 billion searches every day, you’re seriously behind if you’re not putting your site in the best position possible.

An effective SEO strategy brings you traffic at your lowest cost per lead.

But, you need to make sure you’re ranking high enough to see any of that traffic at all.

The Importance of Ranking

75% of people searching online never make it past the first page. And, 70% of all search clicks are on the first five search results. Landing in either of those doesn’t only drive you more traffic, but it drives traffic seeking your services right to you. Search engine optimization is a long-term game. It takes a lot of work and some serious strategy to land top spots.

The best way to get ahead. Great Content.

Content Marketing Meets SEO

With a targeted content marketing strategy, we can cover almost every base necessary to get you climbing to the top of your keyword rankings.

 If you want to drive maximum traffic and grow conversion rates, you need to focus on a few key things.

Keyword Research

Keywords have always been an important part of search traffic. But algorithms have become so advanced that most people aren’t just searching with keywords.

They’re using natural language in their search which makes phrases even more important.  Also, it’s harder than ever to rank for individual keywords, so ranking for keyphrases may provide better value.

You need to be more strategic in what keywords you compete for.

Knowing what key phrases your customers are searching allows you to show up right in front of your most interested prospects.

Building Backlinks

Backlinks are one of the most difficult parts of an SEO strategy. But, they’re the most im-portant too.

Essentially, a backlink is just another website linking to a piece of your content.

Quality backlinks signal to search engines that your content is trustworthy and relevant in your industry.

With over 30% of your SERP based on backlinks, your content must earn those backlinks.

Lots of Quality Content

The more consistent and recent your content is, the more serious Google’s search algorithm takes your site. Not only does this show your visitors that you’re serious about being a resource for your industry, but it moves you up in search results too.

All that good content can also be used to drive more traffic through backlinks.

Promoting Your Content with Social Media Marketing

We all know that social media presence is a key part of establishing your brand. But it’s also a key part of your SEO strategy.

Every post, every profile provides an opportunity for your brand to be relevant for more keywords and keyphrases.

Active Marketing’s SEO Drives Traffic to Your Website

At Active Marketing, we understand the ins and outs of getting your website to rank in search engines. We report everything to our clients to make sure they understand the growth we provide and to hold us accountable.

After 15 years in the business, we know how to get your brand in front of the search traffic you need.