Destigmatize Relapse - Marketing that Increases AdmissionsBottom LineAddiction treatment facilities that proactively...
Destigmatize Relapse – Marketing that Increases Admissions
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Blog Articles
May 4, 2020 Google Core Update
May 4, 2020 Google Core Update Addiction Treatment Websites See a Dramatic Drop in TrafficBottom Line The May 4, 2020...
Market Positive and Authentic Experiences to Reach Millennials
Positive and Authentic Experiences Motivate Millennials Toward Addiction TreatmentBottom Line To encourage qualified...
Using Aspirations to Increase Millennial Admissions
Millennials (born 1981 – 1996) are disillusioned in ways that previous generations did not experience. The Harvard Business Review suggests that today’s youth are suffering more than previous generations.1 They were taught from a young age…
Marketing Family Responsibility to Get Millennials into Treatment
In 2016, about 21 million people aged 12 and older, or almost 1 in 13 people in this age group, needed substance abuse treatment. However, only an estimated 3.8 million people aged 12 and older received treatment. This means that only 18% of those who needed treatment received…
Use Anxiety Messaging to Market Addiction Treatment
Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials…
Using Co-Occurring Disorder Messaging to Increase Admissions
Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs.
Branding Process Guide: The Typography
When a visitor looks at your page, they look at it as a whole and subconsciously decide whether or not it is worth reading. This decision is made almost instantaneously and is affected by the layout, the images, the length of each section and the font size that is used. We all do it – try paying attention to your thought process the next time you skim a webpage. What draws you in? Does the font or style have any effect on your attitude towards the brand?
Branding Process Guide: The Vision
The next ingredient is a vision statement. Vision statements are brief sentences or paragraphs that show your employees, partners, and customers where you envision the company going in the future.
They don’t focus on what you do or who you are now, they define where you are going and who you want to be five, ten or fifteen years from now.