B2B Healthcare Marketing

Generating more new business and greater lifetime customer value by helping you create real relationships with your clients.

Great B2B Healthcare Companies Build Great Relationships.

You need to have an authentic voice that represents who you are, and a level of transparency that makes your b2b healthcare clients know that they can trust you.

Building strong connections and real relationships should be the focus of business-to-business healthcare marketing campaigns. For this reason we have built expertise in those tactics that are most effective at building brand trust and rapport with your healthcare market.

More Experience in B2B

We have had success many in b2b healthcare offerings, including:


  • Medical Billing
  • EHR/EMR Software
  • IT Services
  • Consultation Firms and Advisories
  • Clinical Laboratories
  • Telemedicine Providers

Print Design

IT Advisors hired Active Marketing to create a print piece with a swagger all its own thanks to one liners and imagery that no one would expect from an IT company. And it worked. Business is booming.

B2B Healthcare Marketing Strategy Articles

Monitoring Your Brand Reputation

You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience and so much more. That’s why it’s so important to protect it and make sure it’s working for you, not against you. By monitoring what others are saying about you, you are...

What Is Visitor-Level Phone Tracking?

Every phone call that comes into your company is a possible lead and/or customer therefore it is important to gather as much information automatically as soon as the phone rings. This piece will discuss visitor-level phone tracking, what it means, Dynamic-number...