EMAIL MARKETING

Why Use Email Marketing?

Whether you’ve sent out bulk emails or drafted abandoned cart emails for your visitors, chances are you’re familiar with email marketing. But, rightfully so, most people don’t go deep enough to see the kind of returns they’ve heard about online.

Email marketing is one of the oldest and most effective methods of monetizing the visitors to your site.

But, there’s a ton of different things to consider when building a campaign.

• Who’s it getting sent to?
• What triggers a campaign?
• How long should it be?
• What if it bounces?

All of these are questions you should have, and we can handle all of them without you ever lifting a finger. With Active Marketing, we target your audience with effective email campaigns and all you have to do is watch the leads roll in.

How Email Marketing Works

Still not sure whether e-mail marketing can have a positive impact on your customer?

Or maybe you know exactly what you want to do but just don’t have the time. Either way, we can help you get the most out of your e-mail list.

Here’s how we make it happen:

Open a Line of Communication

We treat email marketing as an open line between you and your customer base.

Through their inbox, you’re able to keep them informed about everything from discounts to special services just for them.

And, it’s a great way to get your prospects involved with your brand on socials too.

Respond in Real Time

Time-sensitive marketing materials get delivered to your customers in real-time. Increasing the likelihood of participation and future sales.

Segment Your Audience

Are there some promotions that make sense for a certain group of customers but not others?

Targeted emails are a great way to make sure each segment of your customers is getting the messaging they need to see.

And, it takes the guesswork out of finding which customers have expressed interest and weeds out the ones who haven’t.

Think about the last time you received a coupon just as you were considering a major purpose.

Measuring Results

We could write killer emails for your business all day long, but if we can’t show you exactly what’s working and why—it’s a lost cause.

Of course, it’s great to know the content in your emails is great and that they’re getting delivered to the right audience. But if you have the right tools (like we do), you can track the success of your campaigns in real-time.

Why does that matter?

We can find areas of improvement and tweak your campaigns while they’re still active to get the best results.

Not to mention:

Email Marketing Drives Web Traffic

The data we deliver is top-notch.

We’ll directly link your email campaigns with activity on your site. This way we see not only how many purchases were made, but how many click-throughs and conversions were achieved with each campaign.

This way, we build a long-lasting strategy to funnel customers into future messaging when the time is right.
Because at the end of the day…

Contact is Key to Driving Sales

Strategic engagement with your customer base is what’s going to keep them coming back. If you don’t talk to them and hold the right conversations, they’re simply not going to come back.