Expert Conversion Rate Optimization
In marketing, the quickest way to improve your bottom line is to generate more leads from the traffic your site is already seeing. We determine how effective your site is at generating those leads through Conversion Rate Optimization.
If you’re not familiar, this probably sounds pretty technical. In reality, CRO (conversion rate optimization) is pretty simple.
CRO refers to the goal of converting as many site visitors as possible into paying customers.
It’s an ongoing process to determine how exactly to do this.
Increasing Time Spent on Your Site
You might work on increasing the amount of time your visitors are spending on your site (since that makes them much more likely to buy). Or you might try and optimize your site to appeal to mobile visitors to get more out of that traffic.
No matter what variables you’re focused on, the actual strategies behind this process can get pretty technical.
CRO experts focus on effective web design, statistical analysis, strategic planning, and testing.
But, at Active Marketing, we make it easy. Through our site design and general marketing consulting, we take care of the entire process for you.
CRO Consulting with Active Marketing
Like we covered, there’s a lot involved with optimizing your site for conversions.
But, once you do, you’ll see sales skyrocket, a decrease in cost per acquisition, and an in-crease in profits per purchase.
This means you end up spending less and less on advertising to generate each sale on your site.
How We Deliver
Unfortunately, most marketing agencies don’t share the nuts and bolts behind their strategies.
At Active Marketing, we don’t believe in hiding our secrets—because there are none.
Everything we do to maximize your CRO is exactly what every other agency is doing. We just do it with impeccable customer service and with total transparency to you.
Here’s a breakdown of how we can optimize your site to convert more leads than ever before.
We Optimize the Usability of Your Site
In other words, we revamp your website so it’s as easy as possible for your visitors to use. That covers things like menu navigation, links, landing pages, and service outlines so that any time your visitors land on your site they know exactly where they need to go.
As part of our initial consultation, we’ll take a hard look at your current site and tell you exactly what we’d change to optimize user experience.
We won’t sugar coat things either. You made your site great but we’re here to make sure it’s driving you the results you need.
We Enhance Your Web Content
We go through an in-depth audit of every single word on your site.
If we find anything that takes away from the clear, compelling flow your site needs—we’ll make suggestions to improve it.
Sometimes, this means we start with a clean slate. And, if that’s what’s necessary—we do exactly that for you.
We’ll start by editing your static content to design a web presence that’s appealing but also worded in a way that compels your visitors to take action.
Test, Test, and Test Again
After our edits, we closely monitor changes to traffic, conversions and time spent on your site.
This way, we’re able to identify any bottlenecks your visitors are running into and make sure they’re funneled to the pages they want to see.