Built for Addiction Treatment

The Project

Azzly called on Active Marketing to design and develop a new, responsive website that communicated the fact that they’re more than just a billing or EMR solution.

The Strategy

Following a brand immersion exercise and interview, active marketing got to work simplifying the sitemap for AZZLY to ensure that the structure of the website was intuitive for users—both clinicians and facility owners—and set the stage for future website expansions.

The copywriting team at Active Marketing then wrote compelling headlines and body copy for every page of the site to attract, engage and convert site visitors into qualified new business leads. Once the copywriting was complete, the design team got to work creating a clean, modern site design for AZZLY that gives clients a sense of order and accuracy. The responsive website was then developed and optimized for both search and conversions.