Target Prospective Clients, Not
Marketing Channels

The Project

Rosewood Ranch reached out to Active Marketing to plan, launch and manage a programmatic advertising campaign to drive awareness of the brand and new admissions from across the United States. The project included creation of ad campaign banners and custom landing pages, as well as the setup, continual optimization and management of the media investment.

The Strategy

Eating disorder treatment is a very private and personal matter—but it isn’t an uncommon one—which makes programmatic advertising the promotion choice that eliminates wasted impression share and media spend.

By integrating contextual targeting, behavioral targeting, household extension targeting and strategic retargeting, the team at active marketing was able to build a campaign that communicated the high level of care and sensitivity a potential client or loved one could expect from Rosewood Ranch.

About Rosewood Ranch

Rosewood Ranch is one of the most respected providers in eating disorder treatment and recovery. And for good reason, because for nearly 20 years they’ve been setting the standards in eating disorder treatment for the patients and families they serve. Part of the RiverMend Health portfolio of recovery centers, Rosewood Ranch offers inpatient and outpatient services in Arizona and California.