PPC MANAGEMENT

Pay Per Click Campaigns

Pay per click campaigns are the best way to get high-intent leads to convert—and con-vert fast

The issue with pay-per-click is that most people haven’t even heard of it, let alone set up a campaign before.

That’s why Active Marketing offers a cost-effective way for you to get the most out of a PPC ad campaign. All without losing your mind (or your budget) trying to figure it all out.

What is Pay Per Click?

You know all of those “related ads” that take up half the screen when you enter a search?

Those are all PPC ads, paid for by the companies mentioned in the search results.

Reaching Your Audience with Pay Per Click

While PPC isn’t free, the benefit compared to other advertising methods is that you’re only paying when somebody actually clicks on your ad.

And, the money you pay out of pocket for that click will be well worth the ROI when that searcher converts on your site.

How Do My Ads Show Up?

The more popular the keyword, the more you’re going to pay per click.

But, you’re also liable to gain much more traffic from popular search terms.

How is Cost Determined?

This is where things can get complicated. There are actually two different ways to determine the cost for each click.

Flat-Rate PPC Fees

You pay a flat rate to the search engine each time someone clicks your ad. Like we covered before, these fees are based on the popularity and the difficulty to rank for your given search term.

Ad placement is also a factor.

As you’d expect, ads on the first page of results are much more expensive than ads on the second or third page.

But, again, the number of sales, conversions, or appointments booked from those ads quickly outpaces the cost of a well-placed keyword.