It’s time once again for us to share some of the most interesting news stories and analysis we’ve read this week. In our efforts to stay on top of the quickly changing world of digital marketing, we are always on the hunt for new and interesting stories, theories, and reports from our fellow marketers. Here’s some of the most interesting ones we have found lately:
The End of Alta-Vista
If you’ve been around for a while in this industry, you remember the days of Alta-Vista. Originally one of the biggest search engines around, Alta-Vista was passed and left behind by the Google wave. Now, it’s finally being shuttered for good. The Washington Post examines just why it’s so hard for anyone to really compete with Google in the search game in this story.
Link Building in 2013
link building is always one of the most controversial and debated topics in digital marketing. Moz.com examines the state of link building in 2013 with their survey of marketers and optimizers around the globe to get a feel for this tactic and what strategies are being used by who.
Excel for SEOs
If you are anything like me, you love Microsoft Excel and all it can do. Distilled has a great guide to Microsoft Excel for SEOs that we refer to a lot internally. It even comes with templates! I can’t recommend this guide enough, really.
Guest Blogging: Dead, Dying, or Life Support?
Guest blogging has long been one of the most effective ways to get back links for your site. But is it still worth it? One author says it has been “scaled to death”, and wonders if it’s worth it at all. Another studies aims to gather info on whether or not this form of link building is completely dead. What do you think?
The Death of Organic Search
It’s pretty popular to proclaim tactics and channels “dead” in this industry. I have to say that I don’t think organic search is ever going to totally die, but I do wonder often what form it will take over the next years. There’s certainly a trend towards more paid ads and more content directly from the engine you are using – and then there’s a trend towards including your own social data to supplement results. But I just don’t think that people will ever stop looking for “unbiased” natural search results.
Overall, it was another interesting week in the marketing world. Do you have any thoughts on the articles we linked? We’d love to hear them if you do!