A Step-by-Step Guide to Infographic Submission and Promotion
Capturing your audience’s attention is the most important part of a marketing strategy. Infographic submission and promotion can help.
A Step-by-Step Guide to Infographic Submission and Promotion
Capturing your audience’s attention is the most important part of a marketing strategy. Infographic submission and promotion can help. .
Table of Contents
- Introduction
- Understanding the Importance of Infographics
- Why Infographic Submission Matters
- Step 1: Create an Infographic that Stands Out
- Step 2: Write a High-Quality Description to Aid Your Infographic
- Step 3: Research Infographic Submission Sites
- Step 4: Take Advantage of Instant Submission Sites
- Step 5: Build Relationships
- Step 6: Make Sure Your Infographics Receive Proper Attribution
- Step 7: Create a New Infographic and Restart the Cycle
- Final Thoughts
Table of Contents
- Introduction
- Understanding the Importance of Infographics
- Why Infographic Submission Matters
- Step 1: Create an Infographic that Stands Out
- Step 2: Write a High-Quality Description to Aid Your Infographic
- Step 3: Research Infographic Submission Sites
- Step 4: Take Advantage of Instant Submission Sites
- Step 5: Build Relationships
- Step 6: Make Sure Your Infographics Receive Proper Attribution
- Step 7: Create a New Infographic and Restart the Cycle
- Final Thoughts
Introduction
With approximately 10 million blog posts published daily, over 600 million blogs worldwide, and a $270 billion investment in social media advertising in 2023 alone, capturing attention online is difficult. To get noticed, communicating your message demands a blend of clarity, interesting information, and engagement.
One of the simplest ways to do this is with a well-designed infographic. Infographics offer a perfect balance of visual appeal and information to captivate your audience and ensure the retention of the information you’re providing. Yet, creating a good infographic is only half the task: promoting it with proper infographic submission is also crucial.
Getting your visuals seen and shared is tied to a well-thought-out infographic submission strategy. You must know how to promote your infographic on the right platforms to reach the right eyes.
To help improve your reach and expand your audience, let’s explore the importance of implementing infographics into your marketing strategy. We will also look into the process you can use to promote your message through infographic submission.
Understanding the Importance of Infographics
Most people skim the text they read online rather than reading the entire article. In fact, individuals tend to only read 20% of the text on any webpage.
So, what is the best strategy for ensuring your site captures more attention from readers? The most effective way is to use an infographic.
Infographics can narrate complex stories in a format that’s quick, easy to digest, and informative. They also help readers retain information at a higher rate, with 61% finding infographics to be highly effective in this regard.
The Power of Infographics
Infographics not only clarify and condense complex information, but they also improve marketing efforts in the following ways:
- An infographic is 30 times more likely to be read than an article.
- Presentations with infographics are up to 43% more persuasive.
- 90% of the information transmitted to the brain is visual.
- 65% of the population are visual learners.
- Infographics are liked and shared more than any other type of content on social media.
These are powerful results for a small amount of marketing effort. But, understanding the importance of creating high-quality infographics is only the first step. Infographic submission is just as important.
Introduction
With approximately 10 million blog posts published daily, over 600 million blogs worldwide, and a $270 billion investment in social media advertising in 2023 alone, capturing attention online is difficult. To get noticed, communicating your message demands a blend of clarity, interesting information, and engagement.
One of the simplest ways to do this is with a well-designed infographic. Infographics offer a perfect balance of visual appeal and information to captivate your audience and ensure the retention of the information you’re providing. Yet, creating a good infographic is only half the task: promoting it with proper infographic submission is also crucial.
Getting your visuals seen and shared is tied to a well-thought-out infographic submission strategy. You must know how to promote your infographic on the right platforms to reach the right eyes.
To help improve your reach and expand your audience, let’s explore the importance of implementing infographics into your marketing strategy. We will also look into the process you can use to promote your message through infographic submission.
Understanding the Importance of Infographics
Most people skim the text they read online rather than reading the entire article. In fact, individuals tend to only read 20% of the text on any webpage.
So, what is the best strategy for ensuring your site captures more attention from readers? The most effective way is to use an infographic.
Infographics can narrate complex stories in a format that’s quick, easy to digest, and informative. They also help readers retain information at a higher rate, with 61% finding infographics to be highly effective in this regard.
The Power of Infographics
Infographics not only clarify and condense complex information, but they also improve marketing efforts in the following ways:
- An infographic is 30 times more likely to be read than an article.
- Presentations with infographics are up to 43% more persuasive.
- 90% of the information transmitted to the brain is visual.
- 65% of the population are visual learners.
- Infographics are liked and shared more than any other type of content on social media.
These are powerful results for a small amount of marketing effort. But, understanding the importance of creating high-quality infographics is only the first step. Infographic submission is just as important.
Why Infographic Submission Matters
Infographic submission improves your content and creates a credible backlink portfolio by providing the following:
Increased Visibility
Sharing your infographic on various platforms like infographic sites, social media, or blogs can help increase your content’s visibility and attract more viewers.
Backlink Generation
When you submit your infographics to high-domain authority infographic submission sites, you not only increase the visibility of your infographic but also generate high-quality backlinks. These are crucial for search engine optimization (SEO).
SEO Benefits
Infographic submission to third-party sites is an off-page SEO strategy that can improve your website’s ranking position in the search engine results pages. It can also increase brand visibility.
Engagement With Influencers
Engaging influencers with your infographic during the submission process can amplify its reach. This is because when influencers share your infographic, more people see it and want to backlink to it.
Infographic submission is a strategic step that extends beyond your website, making it accessible to a wider audience and garnering backlinks that benefit your site’s SEO.
Now that you know about the power a good infographic has on your audience, let’s cover the process of creating and submitting one.
Step 1: Create an Infographic that Stands Out
Though it may sound obvious, this step is often overlooked due to budgetary constraints or time limitations. Most fail in their infographic design because they’re trying to create one without the necessary expertise.
If you’re not sure how to proceed or you’ve never created an infographic before, it’s best to contact a professional for help. Remember, if the design isn’t appealing, your efforts may fail from the start.
Finding Infographic Designers
The best way to find someone who designs infographics is to look at samples online and reach out to their designers.
You can also go straight to the source and hire a marketing company like Active Marketing to create the design for you. We specialize in infographic creation and promotion and can handle the entire process for you.
Step 1: Create an Infographic that Stands Out
Though it may sound obvious, this step is often overlooked due to budgetary constraints or time limitations. Most fail in their infographic design because they’re trying to create one without the necessary expertise.
If you’re not sure how to proceed or you’ve never created an infographic before, it’s best to contact a professional for help. Remember, if the design isn’t appealing, your efforts may fail from the start.
Finding Infographic Designers
The best way to find someone who designs infographics is to look at samples online and reach out to their designers.
You can also go straight to the source and hire a marketing company like Active Marketing to create the design for you. We specialize in infographic creation and promotion and can handle the entire process for you.
Step 1: Create an Infographic that Stands Out
Though it may sound obvious, this step is often overlooked due to budgetary constraints or time limitations. Most fail in their infographic design because they’re trying to create one without the necessary expertise.
If you’re not sure how to proceed or you’ve never created an infographic before, it’s best to contact a professional for help. Remember, if the design isn’t appealing, your efforts may fail from the start.
Finding Infographic Designers
The best way to find someone who designs infographics is to look at samples online and reach out to their designers.
You can also go straight to the source and hire a marketing company like Active Marketing to create the design for you. We specialize in infographic creation and promotion and can handle the entire process for you.
Step 2: Write a High-Quality Description to Aid Your Infographic
Good infographics speak for themselves, but a well-written summary will help drive traffic to your website. Many infographic blogs even accept content without it. The best course of action is to write a brief base piece and then modify it to meet the needs of the blog you’re submitting to.
The description should contain two things: a short summary of the infographic, and a sentence or two on why the infographic is important.
For instance, if your infographic is about the rise of opioid addiction, a snippet of your description might read: “This data sheds light on the alarming increase in opioid addiction rates over the past decade, underscoring the critical need for intervention and support.”
Infographic Descriptions vs. Meta Descriptions
While an infographic description bears similarity to a meta description, they have distinct roles. A meta description is crafted primarily for search engines, offering a concise summary of a webpage’s content.
An infographic description is a quick reference for viewers, emphasizing its significance and aiding in SEO. It should be composed to both capture attention and convey key information.
While your description is a chance to incorporate relevant keywords, avoid overloading it with SEO terms. An organically written description with a strategically placed keyword is superior to one unnecessarily riddled with keywords.
With a well-written and creative description, readers are more likely to see the link back to your website. This makes the link seem more natural and also more noticeable for those looking to share the infographic on their own blogs. The more obvious it is that your link is the original source, the more likely they are to grab that link on their own pages.
Step 3: Research Infographic Submission Sites
Do a quick search to find a variety of infographic submission sites. Use their current posts to determine if they’re worth submitting to or putting additional effort into.
Criteria for Selecting a Submission Site
Domain authority (a metric that predicts a website’s ranking potential on search engine result pages; scored on a scale of 1 to 100, with higher scores indicating better ranking ability)
- Domain authority (a metric that predicts a website’s ranking potential on search engine result pages; scored on a scale of 1 to 100, with higher scores indicating better ranking ability)
- Previously posted infographics
- Requirements for submission
- Website design
- Overall grammar and syntax
- Cost (if not free)
Resources for Gauging a Site’s Credibility
You can utilize online tools like Moz’s Domain Authority checker to gauge the site’s credibility and ranking potential. Aim for sites with a domain authority (DA) of 30 or above.
By choosing the best sites available online for your infographic submission, you will drive traffic to your website from people looking for more information or good design. Both will help make you an authority in your industry, and you get a followed link in the process.
Step 3: Research Infographic Submission Sites
Do a quick search to find a variety of infographic submission sites. Use their current posts to determine if they’re worth submitting to or putting additional effort into.
Criteria for Selecting a Submission Site
Domain authority (a metric that predicts a website’s ranking potential on search engine result pages; scored on a scale of 1 to 100, with higher scores indicating better ranking ability)
- Domain authority (a metric that predicts a website’s ranking potential on search engine result pages; scored on a scale of 1 to 100, with higher scores indicating better ranking ability)
- Previously posted infographics
- Requirements for submission
- Website design
- Overall grammar and syntax
- Cost (if not free)
Resources for Gauging a Site’s Credibility
You can utilize online tools like Moz’s Domain Authority checker to gauge the site’s credibility and ranking potential. Aim for sites with a domain authority (DA) of 30 or above.
By choosing the best sites available online for your infographic submission, you will drive traffic to your website from people looking for more information or good design. Both will help make you an authority in your industry, and you get a followed link in the process.
Step 3: Research Infographic Submission Sites
Do a quick search to find a variety of infographic submission sites. Use their current posts to determine if they’re worth submitting to or putting additional effort into.
Criteria for Selecting a Submission Site
Domain authority (a metric that predicts a website’s ranking potential on search engine result pages; scored on a scale of 1 to 100, with higher scores indicating better ranking ability)
- Domain authority (a metric that predicts a website’s ranking potential on search engine result pages; scored on a scale of 1 to 100, with higher scores indicating better ranking ability)
- Previously posted infographics
- Requirements for submission
- Website design
- Overall grammar and syntax
- Cost (if not free)
Resources for Gauging a Site’s Credibility
You can utilize online tools like Moz’s Domain Authority checker to gauge the site’s credibility and ranking potential. Aim for sites with a domain authority (DA) of 30 or above.
By choosing the best sites available online for your infographic submission, you will drive traffic to your website from people looking for more information or good design. Both will help make you an authority in your industry, and you get a followed link in the process.
Step 4: Take Advantage of Instant Submission Sites
Sites that use no-follow links may not seem worthwhile at first, as almost any website or business can submit to them and get accepted. However, they are an excellent stepping stone toward getting your infographic seen.
Here’s a quick list for your consideration:
Infographic Directories
“Visual.ly, Cool Infographics, Infographic Journal, Infographics Archive, Daily Infographic, Graphs.net, and Visualistan are primarily infographic directories that cater to audiences seeking infographic content specifically. They also allow for infographic submissions and often categorize infographics by topics.
Broader Platforms
Reddit
Reddit has subreddits dedicated to infographics. For example, r/infographics is a subreddit where users can share and discuss infographics. Reddit can be a good platform for engagement, but it requires a thoughtful approach, as the community values genuine contributions over promotional content.
These sites are meant to get your infographics seen, and although they may drive some traffic to your website, their main purpose is to drive shares. Bloggers who visit these websites looking for effective and relevant content will find your infographic and hopefully share it with their readers.
Step 5: Build Relationships
Relationships are the backbone of effective marketing strategies. When it comes to infographics, nurturing these relationships with bloggers can improve your promotion efforts.
While reaching out to blogs can be difficult – with many not responding or turning down submissions – it’s crucial not to be disheartened. Once you establish a connection and your content gets featured on a few blogs, prioritize maintaining that relationship.
Regularly touch base with them, even if you don’t have fresh content to share. It could be as simple as dropping a comment on their recent post, sharing their content on your social media, or sending a quick email appreciating their latest piece.
Importance of Consistent Communication
Being consistent with your communication keeps you fresh in their minds. When you roll out your next infographic submission, they’re more likely to remember you and may even be inclined to share your content.
Additionally, consider leveraging platforms like LinkedIn to keep genuine connections, share insights, and continue to provide value even when you’re not promoting an infographic. This long-term relationship-building not only enhances your infographic promotion efforts but can also contribute to your overall online marketing strategy.
Step 5: Build Relationships
Relationships are the backbone of effective marketing strategies. When it comes to infographics, nurturing these relationships with bloggers can improve your promotion efforts.
While reaching out to blogs can be difficult – with many not responding or turning down submissions – it’s crucial not to be disheartened. Once you establish a connection and your content gets featured on a few blogs, prioritize maintaining that relationship.
Regularly touch base with them, even if you don’t have fresh content to share. It could be as simple as dropping a comment on their recent post, sharing their content on your social media, or sending a quick email appreciating their latest piece.
Importance of Consistent Communication
Being consistent with your communication keeps you fresh in their minds. When you roll out your next infographic submission, they’re more likely to remember you and may even be inclined to share your content.
Additionally, consider leveraging platforms like LinkedIn to keep genuine connections, share insights, and continue to provide value even when you’re not promoting an infographic. This long-term relationship-building not only enhances your infographic promotion efforts but can also contribute to your overall online marketing strategy.
Step 5: Build Relationships
Relationships are the backbone of effective marketing strategies. When it comes to infographics, nurturing these relationships with bloggers can improve your promotion efforts.
While reaching out to blogs can be difficult – with many not responding or turning down submissions – it’s crucial not to be disheartened. Once you establish a connection and your content gets featured on a few blogs, prioritize maintaining that relationship.
Regularly touch base with them, even if you don’t have fresh content to share. It could be as simple as dropping a comment on their recent post, sharing their content on your social media, or sending a quick email appreciating their latest piece.
Importance of Consistent Communication
Being consistent with your communication keeps you fresh in their minds. When you roll out your next infographic submission, they’re more likely to remember you and may even be inclined to share your content.
Additionally, consider leveraging platforms like LinkedIn to keep genuine connections, share insights, and continue to provide value even when you’re not promoting an infographic. This long-term relationship-building not only enhances your infographic promotion efforts but can also contribute to your overall online marketing strategy.
Step 6: Make Sure Your Infographics Receive Proper Attribution
A well-crafted infographic is bound to be shared across the web. However, not all shares will credit you appropriately. Instead of viewing incorrect attribution as a setback, leverage it to your advantage.
Checking for Proper Attribution
To see if your infographic is properly attributed, perform a reverse image search. You can do this with Google or with sites such as TinEye.
Some websites will have credited you correctly. It’s important to reach out to thank these sites and bloggers for sharing your infographic. A simple appreciation can start a relationship that may be beneficial for both of you.
What to Do with Incorrect Attribution
However, you’ll also find instances of incorrect attribution. For instance, some might credit a platform like Visual.ly instead of your site. These are golden outreach opportunities. Since they appreciate your content enough to share it, a gentle reminder to correct the attribution can create a new connection.
In your outreach, a courteous yet firm approach works well. Express your gratitude for sharing your infographic, followed by a request to correct the attribution. Many are willing to amend the oversight once brought to their attention.
However, some may be unresponsive, especially if their site is of lower quality. In such cases, it might be worth requesting the removal of your content rather than chasing an attribution.
Step 7: Create a New Infographic and Restart the Cycle
With one infographic submission accepted, it’s time to craft a new one. Leverage the relationships built during the promotion of your previous infographic to give this one a stronger start. These relationships can also extend to promoting other content forms, like PDFs.
A fresh infographic can captivate a new audience segment when submitted to platforms like Visual.ly. A consistent output of quality content not only enhances your reputation but also drives more traffic to your site.
Final Thoughts
Infographic submission and promotion are critical parts of any good infographic or content marketing campaign. Following a structured approach will enhance the reach of your infographic and improve your marketing efforts.
Always remember to:
- Create a good infographic: Quality is key. Ensure your infographic is well-designed and informative.
- Write high-quality content: Craft a compelling summary to accompany your infographic.
- Research infographic submission sites: Identify reputable platforms that align with your brand. With proper alignment, infographic submission is mutually beneficial.
- Submit infographics: Engage with the right platforms to share your infographic widely.
- Build relationships: Foster connections with bloggers and influencers in your domain.
- Ensure proper attribution: Monitor and manage how your infographic is shared and attributed.
- Create a new infographic: Leverage the insights and relationships from your previous efforts for future infographics.
Active Marketing can help your brand create infographics for your marketing campaigns. For more information on infographics and infographic submission, visit our post about using infographics effectively in an SEO campaign.
Final Thoughts
Infographic submission and promotion are critical parts of any good infographic or content marketing campaign. Following a structured approach will enhance the reach of your infographic and improve your marketing efforts.
Always remember to:
- Create a good infographic: Quality is key. Ensure your infographic is well-designed and informative.
- Write high-quality content: Craft a compelling summary to accompany your infographic.
- Research infographic submission sites: Identify reputable platforms that align with your brand. With proper alignment, infographic submission is mutually beneficial.
- Submit infographics: Engage with the right platforms to share your infographic widely.
- Build relationships: Foster connections with bloggers and influencers in your domain.
- Ensure proper attribution: Monitor and manage how your infographic is shared and attributed.
- Create a new infographic: Leverage the insights and relationships from your previous efforts for future infographics.
Active Marketing can help your brand create infographics for your marketing campaigns. For more information on infographics and infographic submission, visit our post about using infographics effectively in an SEO campaign.
Final Thoughts
Infographic submission and promotion are critical parts of any good infographic or content marketing campaign. Following a structured approach will enhance the reach of your infographic and improve your marketing efforts.
Always remember to:
- Create a good infographic: Quality is key. Ensure your infographic is well-designed and informative.
- Write high-quality content: Craft a compelling summary to accompany your infographic.
- Research infographic submission sites: Identify reputable platforms that align with your brand. With proper alignment, infographic submission is mutually beneficial.
- Submit infographics: Engage with the right platforms to share your infographic widely.
- Build relationships: Foster connections with bloggers and influencers in your domain.
- Ensure proper attribution: Monitor and manage how your infographic is shared and attributed.
- Create a new infographic: Leverage the insights and relationships from your previous efforts for future infographics.
Active Marketing can help your brand create infographics for your marketing campaigns. For more information on infographics and infographic submission, visit our post about using infographics effectively in an SEO campaign.
Active Marketing: Proven Game Changers
Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.
Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.
Give us a call today: (877) 8145716
Active Marketing: Proven Game Changers
Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.
Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.
Give us a call today: (877) 8145716
Active Marketing: Proven Game Changers
Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.
Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.
Give us a call today: (877) 8145716