Instagram Influencers To Sell  
Medical Devices

Influencer marketing helps you sell medical devices because it does two major things. It elevates brand awareness, which ultimately leads to an increase in sales.

Let’s dive into the fundamentals of how to sell your medical devices with the help of Instagram influencer marketing.

Instagram Influencers To Sell

Medical Devices

Influencer marketing helps you sell medical devices because it does two major things. It elevates brand awareness, which ultimately leads to an increase in sales.

Let’s dive into the fundamentals of how to sell your medical devices with the help of Instagram influencer marketing.

 

What Is Influencer Marketing?

 
Not too far back in time, influencer marketing was deemed to be in the purview of celebrities and a specific small set of bloggers. Things changed with the uprising of social media.

Sprout defines influencer marketing as a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche.

The above definition takes stock of these things about influencer marketing:
 

  • Social media marketing – Instagram, Facebook, and all other social medial platforms that have billions of users cumulatively provide the perfect scenario to sell medical devices through influencer marketing.
  • Endorsements and Product mentions – These pretty much explain the overall strategies adopted by influencers to create awareness for your brand
  • Dedicated social following as a result of a perception of expertise – This is the most important thing, especially considering the evolution of influencer marketing. Influencers do not have to be celebrities. An influencer is a person who can affect the buying decision of others in your favor. There is a proliferation of influencers on social media. Some have up to 1 million followers, and others have up to 200k followers, while others can have around 1k followers. The point is, an influencer can be anyone, anyone at all, who can affect the buying decision of people in your favor.

How Do Influencers Help You Sell Medical Devices 

Great social media influencers command the attention of those who follow them. They do this by feeling more accessible and relatable to the public, unlike big celebrities who look like they’ve never used the product they are marketing.  As an example, 70% of teenage Youtube subscribers trust influencer opinions more than traditional celebrities. 

Influencers help sell medical devices because they are seen as closer to the people. They understand the trends, they have social capital, and most significantly, they are actual customers. Influencers can leverage these features to refer your medical device to potential customers. The chances are that the average customer will convert because they trust the person’s recommendation to the product or service. 

When selling medical devices, not all social media influencer marketing will be effective in the same way. Different social media platforms have different demography, a different mode of operation, and different style.  

One social media platform that perfectly suits the sale of medical devices is Instagram.

    %

    Teenage Youtube subscribers trust influencer opinions

    Why Instagram Is A Good Choice For An Influencer Campaign

    1. Social influencers love Instagram – Instagram is the most preferred platform for social influencers. According to Hootsuite, 89% of marketers recognize Instagram as one of the more prominent influencer marketing channels.
    2. Instagram has a wide reach – According to Statista, over one billion monthly active users are on Instagram. With such wide reach, Instagram posts will be able to reach anyone and everyone in most industries, including the medical device industry.
    3. The engagement factor – Instagram influencers seem to enjoy viable relationships with their followers. They can do this because of several reasons. One of them being that the best Instagram influencers usually work with simple real-life posts that depict the human side rather than the business side. An Instagram influencer marketing campaign to sell medical devices would do well to consistently show how lives can be improved because of that particular product.

    Finding The Right Influencers To Sell Medical Devices  

     

    An influencer marketing campaign to sell medical devices (or any product) will fail or succeed depending on the influencer(s) chosen.

    There are several things to consider if youre looking to find the right influencer that enhances your brand recognition

    Finding The Right Influencers To Sell Medical Devices

    An influencer marketing campaign to sell medical devices (or any product) will fail or succeed depending on the influencer(s) chosen.

    There are several things to consider if youre looking to find the right influencer that enhances your brand recognition

    Make Sure That The Influencer Is A Fit For Your Brand 

    Brand Fit is essential to consider in any influencer marketing campaign. Needless to say, if an influencer gives off a vibe that is in contrast to your medical company values, they may not be a good fit for your brand 

    Review Marketing Objectives 

    You will need to find an influencer that aligns with your overall marketing campaign objectives. To keep your campaign objective in play, you will need to keep in mind three very important things:

    1. Target Audience
    2. Influencer’s main role
    3. Influencer’s role during the campaign

    Marketing medical devices mean that you are appealing to a select group of people. Consequently, an influencer for your brand would not necessarily need to have a huge following on Instagram. A following of around 10,000 people or less would likely be a good start. Medical devices are special, and so finding an influencer that can connect to the devices is a vital first step.

    Review Marketing Objectives 

    Another way to make sure an influencer is a brand fit is to ask your Audience. Google Forms and E-mails are great ways to gather opinions from your audience as to who they think is a brand fit for. 

    Competitor Research 

    Moreover, good thorough research on your competitors is always helpful. By evaluating how other brands in your industry have utilized influencer marketing, you can deduce what class of influencers typically fit in with similar brands in your industry. 

    Who Do You Like? 

    Ultimately, you know what type of person can guarantee your brand message is properly delivered more than anyone else. So, select an influencer that you would want to be influenced by.

    Influencers Engagement 

    This is as clear as day. An influencer is not worth collaborating with if they do not actually influence anyone.  

    Checking an influencer’s engagement track record will involve looking past the following of that influencer. A deeper look into the comments made by their followers on social media posts will give you a clearer picture of how engaging they are. You may find out that an influencer with 2000 followers is more engaging than one with 200,000 followers. Micro-influencers are a great option depending on what your budget is. They are cost-effective and very good at generating sales. 

    Clear Communication

    The relationship between brands and influencers should be a collaborative one where both parties share great ideas. It may be unproductive for an influencer marketing campaign if the entire job is left to the influencer. 

    The existence of clear and fluid communication from the brand owner to influencer and then from influencer to an audience is paramount in an influencer marketing relationship. 

    Types of Influencer Campaigns to Sell Medical Devices 

    While influencer campaigns to sell medical devices are very effective, a need to use the right platform and the right type of influencer marketing is also very important. Heres a list of the more common types of influencer campaigns for the sale of medical devices: 

    Sponsored Posts

    Sponsored posts contain content created by creators and influencers in collaboration with brands. Sponsored posts are designed to increase brand awareness, brand recognition, and ultimately, sales.  

    Partnering with influencers becomes necessary if you want to pierce through the noisy world of social media. Influencers already have the attention of those you are trying to engage with, and that puts them in a better position to share the content. 

    Sponsored posts may feel like regular ads, but they are not. Sponsored posts are usually more thought out and are full of creativity.  

    Influencers will need to be paid for the content they help you post because of the inherent value of these posts. The amount you pay for sponsored content depends on the specific agreement with the influencer. Nonetheless, factors such as engagement ratio, ROI, and SEO generally plays a part in how much you pay. For example, according to Single Grain, 87% of influencers charge $500 for sponsored blog posts.  

    Contests

    Contests work great on social media. Activities including giveaways, sweepstakes, and contests can help your brand generate enough buzz to influence social media users to take simple, specific steps like sharing your post or following you on social media.  

    With little steps like that, the ground begins to take off for an effective inbound marketing strategy. 

    Hashtags

    Hashtags are perhaps the best way to make something go around on social media. The hashtag centralizes the influencer marketing campaign and can help you track how effective your campaign is. 

    An article titled “10 Lessons from Instagram Influencers” on Sprout proposes that hashtags are better unbranded. Unbranded hashtags can create recognition for your brand without mentioning it directly. Pick a hashtag that means something to people and watch them make it trend for you. That’s how the best hashtags are made.  

    Campaigns and reviews are also great types of social media content. 

    The Effectiveness of Instagram Influencers 

    Several statistics put Instagram at the leading position of any social media platform. In a survey done by Mediakik, Instagram came out on top as the most preferred social media channel for influencer marketing. 

    Some of the reasons that make Instagram so effective in influencer marketing are discussed below.

    The Effectiveness of Instagram Influencers 

    Several statistics put Instagram at the leading position of any social media platform. In a survey done by Mediakik, Instagram came out on top as the most preferred social media channel for influencer marketing. 

    Some of the reasons that make Instagram so effective in influencer marketing are discussed below.

    The Visual Appeal

    Instagram has a strong visual appeal. Scrolling through Instagram has a cinematic effect, making it quick and engaging.   

    Medical devices would benefit much more from marketing on Instagram than they would on other social media platforms. Instagram provides the perfect platform to post explainer videos and high-resolution pictures of medical devices to its one billion monthly active users.  

    Engagement Ratio

    To make the point that Instagram is effective because of its high engagement ratio, we’ll let statistics do the talking: 

    In 2016, Instagram recorded likes for over 4.2 billion posts every day. Instagram’s potential advertising reach is 849.3 million people. Two-thirds of businesses in the United States already use Instagram. Instagram is the most popular conventional social network among U.S teens. 63% of Instagram users log in at least once a day. 200 million Instagram users visit at least one business profile every day. 

    There’s maybe only one other social network on the planet that records huge numbers like Instagram. Instagram is a pretty busy place with a lot of potential buyers logging in every day. It is the perfect place to reach an audience big enough to keep profits for your business. 

    Great Return On Investment

    Already, United States marketers spend 69% of their influencer budgets on Instagram. These marketers spend so much on Instagram because they keep getting a positive ROI. 

    Here’s a line from an article on Hootsuite that shows you how well businesses trust Instagram to convert for them: 

    According to predictions by eMarketer. Thats a big jump from $9.08 billion in 2019 and just $6.18 billion in 2018. Instagrams ad revenue growth is outpacing that of its parent company, Facebook. That indicates brands are feeling more confident in Instagram’s ability to convert.

    Try Something New 

    If you’ve been trying to sell medical devices in some other way and it has not been generating the results you’d like, it might be time to explore new options.  

    Influencer marketing feels like the sort of strategy that most medical professionals would rather not try because of its aesthetics, which many believe is more suited for the arts and entertainment industry. But a lot of industries thrive on Instagram because there’s always someone looking for the information and value you offer. 

    Now is the time to try something new and develop an effective influencer marketing strategy that converts influence to customers. 

    Active Marketing: Proven Game Changers

    Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.

    Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.

    Give us a call today: (877) 8145716

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    Active Marketing: Proven Game Changers

    Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.

    Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.

    Give us a call today: (877) 8145716