Link Building
for Addiction Treatment Centers
Our unique process generates high-quality backlinks to dramatically raise your Google ranking. We put your brand in front of more people and capture more leads for admission.
Link Building
for Addiction Treatment Centers
Our unique process generates high-quality backlinks to dramatically raise your Google ranking. We put your brand in front of more people and capture more leads for admission.
Our Link Building Strategy is Your Competitive Edge
Active Marketing’s link building is one of our core competencies as a marketing agency for the addiction treatment industry. Our high-quality links drive your site to the top of search engine rankings. Active Marketing’s uniquely efficient processes for building links is a major factor in our ability to give our addiction treatment clients an advantage in a very competitive digital landscape.
Over the last several years of executing digital marketing strategies for clients, we see that our link building makes the difference between struggling to get traffic and more than 10x growth in 12 months.
Our Link Building Strategy is Your Competitive Edge
Active Marketing’s link building is one of our core competencies as a marketing agency for the addiction treatment industry. Our high-quality links drive your site to the top of search engine rankings. Active Marketing’s uniquely efficient processes for building links is a major factor in our ability to give our addiction treatment clients an advantage in a very competitive digital landscape.
Over the last several years of executing digital marketing strategies for clients, we see that our link building makes the difference between struggling to get traffic and more than 10x growth in 12 months.
Backlinks are Vital to Google Rankings
Google acknowledges that backlinks are one of its three most important metrics for ranking at the top of the SERP (search engine results pages). Earning high-quality backlinks will help you rapidly improve your site’s search rankings. Higher rankings mean a higher volume of traffic to your website. But, Google requires you to build links naturally, and that takes time.
Backlinks Have a Lifespan
Most backlinks don’t last forever. Vigilant webmasters regularly update their websites, and in doing so your backlink on their site has a finite lifespan.This means that building links needs to be a continuous process to maintain the SEO benefits. Once you are climbing the search engine rankings, you can focus on getting clicks to turn into admissions with conversion rate optimization.
But let’s not get ahead of ourselves – you need those backlinks to reach your admissions goals – So, how do you build high-quality backlinks?
Backlinks are Vital to Google Rankings
Google acknowledges that backlinks are one of its three most important metrics for ranking at the top of the SERP (search engine results pages). Earning high-quality backlinks will help you rapidly improve your site’s search rankings.
Higher rankings mean a higher volume of traffic to your website. But, Google requires you to build links naturally, and that takes time.
Backlinks Have a Lifespan
Most backlinks don’t last forever. Vigilant webmasters regularly update their websites, and in doing so your backlink on their site has a finite lifespan.
This means that building links needs to be a continuous process to maintain the SEO benefits. Once you are climbing the search engine rankings, you can focus on getting clicks to turn into admissions with conversion rate optimization.
But let’s not get ahead of ourselves – you need those backlinks to reach your admissions goals – So, how do you build high-quality backlinks?
What Makes a
High-Quality Backlink?
When building links to your site, it’s important to understand that not all backlinks are created equal. The more high-quality backlinks you have to your site, the more search engines like Google are going to trust the content of your site and boost your site’s position in search results.
So what makes the backlink high quality? There are many different determining factors that contribute to the quality of a link. Google rarely provides granular details about their constantly-evolving algorithms.
However, our experience and ongoing research shows that the following factors, and likely a combination of them, probably have the strongest impact:
- Relevance of the linking site’s content to your site’s content
- Domain authority
- Page authority
- Inbound traffic
- Click-through rate (CTR)
- Conversion rate
Link Building Tactics
There are many different ways to build backlinks. Different SEO providers will specialize in different types of link building tactics.
There are fast and easy ways to build low-quality links, and there are no-shortcut ways of building high-quality links.
Most of the tactics for building high-quality links have the same first step: create great content that is worth linking to. Great content answers the questions people are looking for in an excellent user experience. Once you have a top-notch piece of content that looks great, how does it get backlinks?
Building high-quality backlinks is not an automatic process. You don’t simply provide your credit card information and get links in return. The transaction is not so streamlined.
The webmaster of the linking site must take the time and energy to manually add your link to their site. Here are just a few ways.
Resource Links
Resource backlinks are links from another website’s “Resources” or “Links” page. These backlinks have the longest lifespan because most websites don’t trim their resource pages very often. Resource links can help your website rank well on Google for years.
Building resource links is hard for two reasons: first, you have to find the right website to ask for the resource link, and second, you have to convince them that your content is worth their effort of building that link.
Guest Blogging
Guest blogging often starts with that terrific piece of content you are using to build resource links and improve your SEO.
To guest blog, you write a shorter blog post about your main piece of content that links to that piece of content. You send the article to blogs that are relevant to addiction treatment and convince them to put your short article on their blog. If they say yes – you’ve got a free backlink.
Grabbing Free Backlinks from Other Websites
Search the internet for a piece of mediocre content that was given a lot of backlinks. Write a better article with more useful information and a much better design.
Reach out to the websites that provided backlinks to the other content with a link to your better content. Follow up when they don’t get back to you. Try to build a relationship with them. If you are diligent about this tactic, chances are you will grab a large portion of those backlinks for your website.
Link Building is Tedious If You’re Doing it Right
Making the effort to build links the way search engines want you to build links requires a lot of strategy, time, and energy. Creating the system for these high-quality backlinks is an investment that few are willing to make. They just don’t have the resources to make this happen in-house.
Active Marketing makes the process a lot easier with its huge database of websites that can be quickly searched to find great opportunities and with its experience writing outreach emails that cut through the avalanche of backlink requests these websites receive. We find the right people and then make sure they not only see your content but are compelled to promote it on their own website.
Active Marketing has a proven track record of building high-quality backlinks. Our company’s infrastructure is built to create significant efficiencies in the link building process. We know the value of these links, and specialize in delivering high-quality links for our clients at scale.
There are dozens of other tactics to build backlinks, let’s discuss them.
Let’s Talk Today: 1 (877) 850-7177