Building Bold Brand Identity: The Gatlan Launch Case
Creating an engaging user experience and driving brand awareness for successful brand launch
Objective
Disrupting the men’s wellness industry by reclaiming positive masculinity & wellness
Gatlan is on a mission to empower a new generation of men and redefine the standard for men’s health and wellness. As a new brand preparing for launch, they needed a cohesive digital platform and multi-channel marketing campaign reflective of their powerful brand identity, fostering rapport with their intended audience and driving engagement.
Understanding the power of a comprehensive strategy, Gatlan partnered with Active Marketing to create an engaging user experience that encourages men to strive to live stronger, longer.
SOLUTION
Building credibility with cohesive, comprehensive brand presence
To position Gatlan as an upcoming leading men’s wellness brand, our team implemented a multi-faceted digital strategy: build a robust online presence, launch targeted marketing campaigns, and leverage data-driven insights to optimize performance.
Our team worked alongside Gatlan’s leadership to articulate their core values and develop a narrative grounded in resilience, confidence, and peak performance. The Brand Guidelines book that we developed lays out every aspect of their newly refined brand identity.
Next, using data-driven business intelligence, we created an intuitive and engaging website for Gatlan. Hosted on WordPress, the site was highly customizable with easy back-end use and ready to scale with the brand.
Then, we implemented a flexible tech stack with powerful integrations using a third party vendor that provides Gatlan with HIPAA-compliant telehealth features. Additional integrations also enable users to track their personal wellness metrics and access their data on demand. 3D-rendered visuals to further streamline the front-end and enhance UX.
As part of the multi-channel marketing campaign, we strategically landed Gatlan’s founders on some top industry podcasts’ coveted guest spots, effectively driving mass awareness and reaching their audience wherever they naturally are at launch.
RESULTS
Launching with confidence and gaining immediate traction
Now, Gatlan is ready to be seen. To accomplish this, our team employed a multifaceted approach to create a visually striking website that simultaneously epitomizes their character, values, and vision.
Some successes of the Gatlan project include:
- Establishing cohesive brand identity and guidelines across all mediums and platforms
- Enabling business intelligence with data-driven precision
- Optimizing website performance, aesthetic, and UX
- Getting noticed by the right audience upon launch
- Emphasizing the brand’s human element
With a far-reaching, powerful online presence that provides exceptional user experience supported by evidence-based science, Gatlan is well-positioned for continued growth.