In case you missed it last time, we are releasing our secret recipe for cooking up a brilliant brand out into the blogosphere.
Finding Your Vision
The next ingredient is a vision statement. Vision statements are brief sentences or paragraphs that show your employees, partners, and customers where you envision the company going in the future.
They don’t focus on what you do or who you are now, they define where you are going and who you want to be five, ten or fifteen years from now.
Vision statements can be finite and quantifiable or subjective and emotional. It’s up to you to determine what you feel best represents the direction the company wants to go and who you want to be when you get there.
We will look at your history and talk with you about where you’d like to be in order to craft a well-worded, concise, powerful vision statement.
Why Write a Vision Statement?
Vision statements are for your employees and customers. They give purpose to your employees and inspire them to work their hardest to achieve a larger goal.
They can also inspire consumers to work with your business – “You are going places, we want to join you.”
With a single unifying statement, employees and consumers are all on the same page and can share that vision with you.
Vision statements are for you. They give you the opportunity to revisit and remember what first made you start this business. You’re able to reflect on the journey that brought you here, the events or ideas that have had the greatest impact on you, and re-create the vision you had when the idea was conceived.
Why are you here?
What is your purpose?
Vision statements are for us. Crafting a vision statement will allow us to see the company through your eyes and know where you’d like it to end up. By owning a powerful vision, we will be able to draw a line between where you are now and where you want to be and figure out what steps need to be taken to get you there.
Some tips for writing a good vision statement:
- Declare what you will do, don’t shy away with words like “intend” or “desire.”
- Be brief and succinct – say a lot in just a few poignant words.
- Use the present tense.
- Think long-term and big picture without being generic.
- Keep it applicable for years to come – switching locations isn’t timeless.
- Write from the heart – it should speak to you.
- Dream big and focus on success.
Your completed vision statement will give you, your employees and your customers a clear vision as to where you want to be in the future and give you a destination to draw a road map to.
It should be written first, as it is a great tool to help in the creation of the mission statement, which we will talk about next.