Branding Process Guide A Step-by-Step Guide to Creating a Brand “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything, and the low-cost producer is the only winner.” – Philip Kotler, Professor At The Kellogg School Of Management Our Secret Recipe As Active Marketing gained momentum in the treatment industry, we found ourselves spending countless hours “reinventing the wheel.” That is why we created an eleven-step formulaic approach which...
Inbound Medical Device Marketing To Increase Sales One of the most efficient marketing strategies for DME companies is inbound marketing. 79% of companies with blogs say that there is a positive return on investment. 82% of marketers who provide blogging report a positive ROI. Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing. Table of Contents Introduction The Problem with Outbound Marketing How Inbound Medical Device...
Website Design For Medical Devices A website is the digital representation of your brand. 70% to 80% of people check out the websites of small businesses before making a purchase. A bad website is just as likely to chase away customers as a bad product. Learn about the most helpful tips to help you create, maintain, and sustain a good website that helps you sell medical devices. Website Design For Medical Devices A website is the digital representation of your brand. 70% to 80% of people check out the...
Marketing Medical Devices To Busy Physicians Marketing strategies don’t mean a thing if you are unable to get through to your customers first. The average U.S. citizen consumes at least one hundred thousand and five hundred (100,500!) words every day. Learn how to get in touch with the busiest physicians and get them interested in your message. Marketing Medical Devices To Busy Physicians Marketing strategies don’t mean a thing if you are unable to get through to your customers first. The...
