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Social Media Marketing VS Content Marketing

Social Media Marketing VS Content Marketing

We live in a world where every person who has touched a computer in the last decade knows what social media is and can typically come to the conclusion of what is means to market on social media. However, we also live in a world where many people — even in our industry —don’t know what content marketing is. More times than not it is assume that content marketing is a counterpart to social media marketing, but that is not entirely true. Let’s clear the confusion and learn how they truly fit together. First...
SEO Content Marketing

SEO Content Marketing

Search engine optimization, or SEO, is a term that has been around for a long time. Originally coined back in the 1990s, SEO has been used to describe a variety of techniques used to improve how a site positions in Search Engine Results Pages (SERPs). Originally, SEO was just that. There wasn’t white hat, black hat, or any other precursors used to describe the techniques used. It was all just SEO. Over time, this changed. As search engines evolved, they became more and more aware of the tactics used...
MACMHB Conference: Seeking the Unique Selling Point for Addiction Treatment

MACMHB Conference: Seeking the Unique Selling Point for Addiction Treatment

The Michigan Association for Community Mental Health Boards, or MACMHB, held their Fall Conference this week at the Grand Traverse Resort in Traverse City, Michigan. We had the benefit of not having to get a hotel (our office is located a scant 15 minute drive away), and we were able to attain significant knowledge about mental health and addiction treatment from the people who live it everyday. As a marketing agency, we took the time to pick out things that the mental health professionals found...
Panda 4.1 – Google Is Aiming for the Best Sites, Not the Biggest

Panda 4.1 – Google Is Aiming for the Best Sites, Not the Biggest

As Panda 4.1 rolls out, we’re now able to see who’s getting the ranking recognition they hoped for, and who may be taking an algorithmic hit. As always, Google is aiming for quality over quantity, and this round of Panda may be giving extra recognition to those that may not be able to produce a lot of great content, but own what they already have. Observation #1: Meeting Guidelines Does Not Mean Success “I’m not doing anything wrong – why am I not ranking well?” According to Panda, doing nothing wrong...
NEDA Wrap-up: Expanding into Eating Disorder Treatment

NEDA Wrap-up: Expanding into Eating Disorder Treatment

As providers of addiction treatment marketing, we have found that there is a lot of overlap between those who need help for addiction, and those who need help for eating disorders. Because of this, we felt it would be an excellent and enriching activity to expand our role as a treatment marketing provider to eating disorders. Over the weekend, we had a great time at the National Eating Disorder Association’s, or NEDA, conference. Meeting the Community of Treatment Providers The NEDA conference gave...
Why You Have to Stop Optimizing Your Website for Google

Why You Have to Stop Optimizing Your Website for Google

Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients. This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly...

3 Insanely Simple Ways to Increase Call-In Leads

Many businesses have a sales cycle that begins online and is completed offline. Often with a span of weeks, months or longer in between the beginning and the end. This makes lead quality and quantity critical to the growth and success of your business. Your sales team is strapped for time and you need to make sure they’re pursuing the leads that are most likely to close as clients. You also have to make sure there are enough of them coming in to keep pipelines full. Here are three fast and simple...
Moments of Change 2014 Wrap-up

Moments of Change 2014 Wrap-up

It was beautiful summer weather throughout the Moments of Change 2014 conference in West Palm Beach Florida. 90 degrees and sunny – well, except for the morning it mattered. We want to thank everyone who came out to the conference this week. It was an amazing experience and we met some of the most interesting and forward-thinking people in the addiction treatment industry. We Had a Great Workshop Our CEO, Mike Myles, spoke alongside William McCormick, CEO of Medivance Billing Service, on growing your...

3 Tips to Maximize Your Time at the 2014 Lifestyle Intervention Conference

While your friends envision you boarding a plane singing Iggy Azalea’s Fancy when they hear you’re headed to the Bellagio for a conference, those of us in the industry know better. You’re about to embark on one of the addiction treatment industry’s most educational conferences. Translation? A jam packed schedule. How do you fit it all in? We asked our resident conference connoisseur, Director of Business Development, Desmond White what three things he recommends you do to maximize your time at the...
Internet Marketing Optimization 101: The Reader’s Digest Version

Internet Marketing Optimization 101: The Reader’s Digest Version

Moments of Change 2014 is just around the corner. If you want to check out this presentation in the flesh, come see us at the Breakers in West Palm Beach Florida on September 29th. It’s in the Venetian Ballroom from 1:30 – 2 pm. Can’t make it? Get the reader’s digest version below and start optimizing immediately. Why Optimize? You have to optimize – if you’re not growing and improving, your competitors are going to pass you up. Staying flat in business means that you’re losing ground. Take...
6 Tips for Building a Better Website and Conversions

6 Tips for Building a Better Website and Conversions

The ultimate goal of any business is to make conversions and get more customers. This piece will discuss the importance of a great website and give 6 tips for building one that drives sales. The Importance of a Great Website It’s important to note that a pretty website isn’t enough anymore. If you are missing the mark on function, relevant content or intuitive navigation—you’re missing out on possible conversions. Don’t panic yet. In some cases small changes will make your site look and function better. 6...
Moments of Change 2014 – Medical Billing & Internet Marketing, Together at Last?

Moments of Change 2014 – Medical Billing & Internet Marketing, Together at Last?

We’re going to be speaking at Moments of Change 2014! Hooray! If you’re excited, or if you’re not quite sure what we’re talking about, read on. Moments of Change 2014: Innovations in Integrated Treatment Conference is a gathering of the makers and changers in addiction treatment. The conference seeks to educate and motivate addiction treatment professionals, giving them the tools and encouragement to keep the industry moving forward and help those in need. We’re part of that, by specializing in online...
Six Media and Marketing Buzzwords We Must Put to Rest

Six Media and Marketing Buzzwords We Must Put to Rest

Have you ever had a lengthy conversation with someone and the whole time want to die of laughter or boredom (whichever comes first) because of all the big words and jargon being used? Unnecessary buzz words, jargon or just simply big words that don’t fit is really annoying and totally uncalled for. All it does is interrupt the true meaning of what is trying to be said and make you look silly, when I am sure the attempt is to make you look smart. This piece will discuss the true purpose of media buzz...
7 Shocking Online Marketing Statistics

7 Shocking Online Marketing Statistics

Internet or Online Marketing is the here and now. It is where the majority of marketing dollars are now spent and for good cause. This piece will walk you through the importance of internet marketing, shocking statistics and much, much more. Enjoy. The Importance of Marketing your Business Online The older generations better get on board because there is no stopping the internet now. More and more people get their daily information online, using it as a resource for their daily lives. The best part about...
6 Tips for Making Amazing Infographics

6 Tips for Making Amazing Infographics

Visually, Infographics can be a powerful way to communicate information. Infographics have the ability to convey information in a much more powerful way and reach more of your target market. This piece will discuss the value added with Infographics, 6 tips for better success and much more. Enjoy. Infographics Add Value Many companies have started to embrace the true existence of Infographics. So why should your company use them? Simply put; they are a tremendously valuable marketing tool. Using...
7 Ways for Increasing Website Traffic You Need to do Now

7 Ways for Increasing Website Traffic You Need to do Now

If you say it’s not a goal of yours to increase the amount of traffic to your website, then I would say you are not being honest with me. Increasing website traffic should be a goal of every business. This piece will discuss why increasing search traffic matters, 8 tips for increasing your traffic and some final thoughts to bring it all together. Enjoy. 7 Tips To Increase Website Traffic There are many ways or methods to increase traffic to your website, however some work better than others and some are...
10 Common PPC Pitfalls

10 Common PPC Pitfalls

Pay-Per-Click (PPC), when executed correctly, can be a great way to direct traffic to your website. PPC satisfies the needs of people searching for something in particular, search engines and those who choose to advertise online. It is a fact that people are more likely to click on a paid advertisement than not. This piece will discuss Pay-Per-Click Marketing and the common mistakes that marketers make time after time. Read further to boost your PPC strategy and avoid doing the same. Pay-Per-Click...
Why Nofollow Links Are as Valuable as Followed Links

Why Nofollow Links Are as Valuable as Followed Links

Rejection is part of life, and that’s especially true in the marketing world. Even the best marketing campaigns fall short with the majority of viewers. While it’s easy to get discouraged by negative results, the best way to approach a long situation is to look at the positives. You can learn just as much about your customers by looking at the people who don’t follow your links as you learn from people who want to learn more about your company. It’s simply a matter of examining the problem from a...
6 Things Every Small Business Website Needs

6 Things Every Small Business Website Needs

Amongst all the good ones, there are so many just plain awful websites that live online. Don’t be included in that group; take a step back and look at your website from all angles. There are many pieces that must work together for an exceptional website; especially more than just a great design. This piece will discuss what makes an exceptional website, 6 things every small business website needs and much more. Enjoy. WHAT MAKES AN EXCEPTIONAL WEBSITE? No matter the size of the company or the purpose of a...
Reasons You Should Boost Your PPC Campaign

Reasons You Should Boost Your PPC Campaign

Duncan Parry, Author at Steak News and Blog says it best – “PPC is like a cross between Scrabble and Sudoku.” PPC can open up a whole line of new opportunities for your marketing campaign including increased keyword results and instant feedback on your new strategies. This piece will discuss some basic reasons that you need to boost your PPC campaign, simple tips and tricks of PPC and much more. REASONS YOU SHOULD BOOST YOUR PPC CAMPAIGN Whether you already have a PPC campaign in place and are questioning...