Market Positive and Authentic Experiences to Reach Millennials
Positive and Authentic Experiences Motivate Millennials Toward Addiction Treatment Bottom Line To encourage qualified calls from millennials, addiction treatment centers should use marketing messaging that focuses on the positive and authentic experiences involved with treatment. Table of Contents Bottom Line Millennials Value Experiences Creating Motivation for Treatment Transparency and Authenticity in Messaging How to Promote Authentic and Positive Experiences Active Marketing Can Help You Market...
Branding Process Guide: The Typography
When a visitor looks at your page, they look at it as a whole and subconsciously decide whether or not it is worth reading. This decision is made almost instantaneously and is affected by the layout, the images, the length of each section and the font size that is used. We all do it – try paying attention to your thought process the next time you skim a webpage. What draws you in? Does the font or style have any effect on your attitude towards the brand?
Branding Process Guide: The Vision
The next ingredient is a vision statement. Vision statements are brief sentences or paragraphs that show your employees, partners, and customers where you envision the company going in the future.
They don’t focus on what you do or who you are now, they define where you are going and who you want to be five, ten or fifteen years from now.
Branding Process Guide: The Voice
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...