A Step-by-Step Guide to Infographic Submission and Promotion

A Step-by-Step Guide to Infographic Submission and Promotion

A Step-by-Step Guide to Infographic Submission and Promotion Capturing your audience’s attention is the most important part of a marketing strategy. Infographic submission and promotion can help.  A Step-by-Step Guide to Infographic Submission and Promotion Capturing your audience’s attention is the most important part of a marketing strategy. Infographic submission and promotion can help. .    Table of Contents Introduction Understanding the Importance of Infographics Why Infographic Submission...
Five Tips for Designing a Great Logo

Five Tips for Designing a Great Logo

Five Tips for Designing a Great Logo Designing a great logo is crucial for establishing brand identity and making the right impression on your target audience. Learn more about how to design a great logo with these five tips. Designing a great logo is crucial for establishing brand identity and making the right impression on your target audience. Learn more about how to design a great logo with these five tips. Table of Contents Introduction to Logo Design Five Tips for Designing a Great Logo Ten Great...
Website Design For Medical Devices

Website Design For Medical Devices

Website Design For  Medical Devices A website is the digital representation of your brand. 70% to 80% of people check out the websites of small businesses before making a purchase. A bad website is just as likely to chase away customers as a bad product. Learn about the most helpful tips to help you create, maintain, and sustain a good website that helps you sell medical devices.   Website Design For Medical Devices A website is the digital representation of your brand. 70% to 80% of people check out the...
Market Positive and Authentic Experiences to Reach Millennials

Market Positive and Authentic Experiences to Reach Millennials

Positive and Authentic Experiences Motivate Millennials Toward Addiction Treatment Bottom Line To encourage qualified calls from millennials, addiction treatment centers should use marketing messaging that focuses on the positive and authentic experiences involved with treatment. Table of Contents Bottom Line Millennials Value Experiences Creating Motivation for Treatment Transparency and Authenticity in Messaging How to Promote Authentic and Positive Experiences Active Marketing Can Help You Market...
Branding Process Guide: The Typography

Branding Process Guide: The Typography

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The seventh step in Active Marketing’s branding process is creating the typography palette. In short, typography is where text meets art. It is the font family,...
Branding Process Guide: The Voice

Branding Process Guide: The Voice

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...