According to a recent Jupiter Research Study, companies that segment their leads can increase their conversion rates up to 355% leading to increased revenues up to 781% (ReachForce)! Segmentation should always be used in order to achieve optimum results. This piece will discuss lead segmentation, the best ways to segment your leads and discuss why it matters at all. B2B LEAD SEGMENTATION No one likes to be spammed with an abundance of junk that doesn’t fit their needs or wants. Business professionals and...
Table of Content The Four Types of Pages Thought Leadership Pages Brand Pages Conversion Pages Post-Conversion Pages Responsive Design Site Theme and Page Layout Conclusion Introduction As an Internet marketing agency, we found ourselves ‘reinventing the wheel’ over and over again when planning out the structure and message of websites. Over time, we realized that we were actually going through a very similar planning process for each site. Even within a single vertical, we still wasted hours of valuable...
Inbound marketing is the process of getting prospects to find out about your company or product, often before they are even in the purchasing stage of the sales process. By building up your marketing profile with great, relevant content that your current and future buyers will want to read, you are positioning yourself in your market as an expert industry leader, and are ultimately creating an awareness of and preference for your brand. To learn more about inbound marketing in general, take a look at this...
