Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials with anxiety. Therefore, effective treatment for your target audience is about more than addiction alone.
Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs.
When a visitor looks at your page, they look at it as a whole and subconsciously decide whether or not it is worth reading. This decision is made almost instantaneously and is affected by the layout, the images, the length of each section and the font size that is used. We all do it – try paying attention to your thought process the next time you skim a webpage. What draws you in? Does the font or style have any effect on your attitude towards the brand?