Your team puts hours into creating great web content that appeals to visitors and grabs attention. You plan, research, develop and promote that content. You see the success. But why stop there? Repurposing content allows you get more return for those hours of planning and development. Repurposing also allows you to reach new audiences and make your appeals in new formats to maximize the effectiveness of your content marketing. Over the course of this series we we will help you through the process of...
Why Should I Repurpose Content? Repurposing is taking a piece of content you already own and transforming it into other formats. Types of Content Used by Businesses in Content Marketing: 87% – Social Media 83% – Articles on their own website 78% – eNewsletters 77% – Blogs 71% – Case studies 70% – Videos 70% – Articles on other websites 69% – In-person events 8.4 Billion will be spent on content marketing in 2013 Types of Learning Content repurposing helps...
![[Infographic] Why You Should Repurpose Content](https://www.activemarketing.com/wp-content/uploads/2013/06/repurpose.png)