How to Repurpose Content Decide on a Topic Make a Plan What are your goals? How do you want to grab your audience? What channels do you want to hit? Use appropriate channels for your target audience Part 1: Introduction Part 2: Infographics & eBooks Part 3: PowerPoint & Video Part 4: Promotion Creating Text Content Make sure it is well-researched and expertly written If you are creating a longform piece, aim for about 3,000 words. Keep in mind that you are repurposing this article This is the base...
Once the content is reformatted, you’ll want to make sure that you promote it to drive new traffic to your website. Because your content has been repurposed in so many ways, there are multitudes of websites you can use for promotion, and they will serve as drivers of traffic and as links for search ranking improvement.In this section, we will cover promotion of several important content types – infographics, videos, slide shows – as well as social promotion for all content. The Guide to Content...
Content Repurposing with PowerPoint and Video In Part 3 of our series, we’re going to look at using PowerPoint presentations and video in your content repurposing plan. These formats are great ways to engage a new set of viewers, build links to your website, and increase brand awareness.We’ll breakdown the keys to creating a great presentation and video, providing a blueprint for success in these channels.In the next installment, we’ll cover promotion of your repurposed content. The...
In Part 1, we included a list of potential formats to use when repurposing content. Today, we’ll look at each of these formats in more detail. By the end of this post, you’ll have a great grasp of what goes into these different formats and how you can utilize them for your own marketing needs. Content Repurposing with Infographics The infographic is probably the most collaborative piece you will create. With research, writing and artwork, an artist is typically given a detailed framework to...
Your team puts hours into creating great web content that appeals to visitors and grabs attention. You plan, research, develop and promote that content. You see the success. But why stop there? Repurposing content allows you get more return for those hours of planning and development. Repurposing also allows you to reach new audiences and make your appeals in new formats to maximize the effectiveness of your content marketing. Over the course of this series we we will help you through the process of...
Why Should I Repurpose Content? Repurposing is taking a piece of content you already own and transforming it into other formats. Types of Content Used by Businesses in Content Marketing: 87% – Social Media 83% – Articles on their own website 78% – eNewsletters 77% – Blogs 71% – Case studies 70% – Videos 70% – Articles on other websites 69% – In-person events 8.4 Billion will be spent on content marketing in 2013 Types of Learning Content repurposing helps...
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