How to Repurpose Content
Decide on a Topic
Make a Plan
What are your goals?
- How do you want to grab your audience?
- What channels do you want to hit?
- Use appropriate channels for your target audience
Creating Text Content
- Make sure it is well-researched and expertly written
- If you are creating a longform piece, aim for about 3,000 words. Keep in mind that you are repurposing this article
- This is the base for our content, and it’s where everything else will come from
Build credibility
- Write unbiased and non promotional content
- Cite all of your information/facts/ statistics
- Make Your writing actionable
Infographics
- Collect stats
- Translate key stats into the infographic
- Display a great amount of info in a nicely summarized graphic format
- Rank the content by highlighting statistics that are more important – show a hierarchy graphically as well
- Different age group reactions can vary when it comes to colors, styles and imagery
- Use clear and concise imagery
HTML Page
- Evaluate your topic and materials
- Incorporate graphics in HTML design
- Use icons and other elements from the infographic
- Use typography, dropcaps, headers, and dividers to break up long text blocks
- Experiment with HTML5 interactive design elements that are SEO-friendly
eBook
- Utilize in-depth notes or added imagery since loading is less of an issue
- Organize your content. Use text treatments
- White space is not a bad thing
- Add images & illustrations to break up the content
- Find sections from your infographic, insert them beside related content
- Create a great cover for a great first impression
- Save as a PDF or other eBook format
PowerPoint
- You can make a slide presentation compelling
- Make a PPT the optimized way – not the boring way
- Slides shouldn’t have a lot of text
- Use images to drive points home
- Take the graphics from your pieces to further explain each slide
- This helps create a cohesive style across all the content
- Avoid special effects
Video
- Video is one of the most effective forms of content marketing
- Use a Script
- Write down key points, don’t ever try to “wing it”
- Avoid reading word for word, it sounds unnatural
- Be Yourself
- If you aren’t funny, don’t try to be
- Keep it to the point
- Find someone that knows video production and hire them to help