In 2016, about 21 million people aged 12 and older, or almost 1 in 13 people in this age group, needed substance abuse treatment. However, only an estimated 3.8 million people aged 12 and older received treatment. This means that only 18% of those who needed treatment received…
Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials…
Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs.