Marketing Family Responsibility to Get Millennials into Treatment

Marketing Family Responsibility to Get Millennials into Treatment

In 2016, about 21 million people aged 12 and older, or almost 1 in 13 people in this age group, needed substance abuse treatment. However, only an estimated 3.8 million people aged 12 and older received treatment. This means that only 18% of those who needed treatment received…

Use Anxiety Messaging to Market Addiction Treatment

Use Anxiety Messaging to Market Addiction Treatment

Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials…

Using Co-Occurring Disorder Messaging to Increase Admissions

Using Co-Occurring Disorder Messaging to Increase Admissions

Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs.

5 Simple Steps to Be Relevant and Engage Your Audience

5 Simple Steps to Be Relevant and Engage Your Audience

So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible? There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t...
7 Shocking Online Marketing Statistics

7 Shocking Online Marketing Statistics

Internet or Online Marketing is the here and now. It is where the majority of marketing dollars are now spent and for good cause. This piece will walk you through the importance of internet marketing, shocking statistics and much, much more. Enjoy. The Importance of Marketing your Business Online The older generations better get on board because there is no stopping the internet now. More and more people get their daily information online, using it as a resource for their daily lives. The best part about...
4 Market Differentiation Strategies and Tips

4 Market Differentiation Strategies and Tips

Choose to Be Different A competitor is simply someone (company or business in this case) who competes with you by having a similar business model, product or service that they offer. Many companies offer the similar products or services, but not every company chooses to market, promote or run their businesses the same way. In this piece I will discuss what it means to be competitive, how to stand out, getting back to basics, all about researching your competitors and delivering market differentiation that...