So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible? There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t...
The Active Marketing team enjoyed a recent trip to the National Conference on Addiction Disorders (NCAD) and Behavioral Healthcare Executive Summit. The four-day event was held at the historic Union Station Hotel in St. Louis, Missouri, and it featured nationally recognized treatment providers, authors, and educators. The conference included panel discussions, keynote sessions, and intensive workshops for attendees. It also provided an opportunity for Active Marketing to feature its presentation booth in...
As providers of addiction treatment marketing, we have found that there is a lot of overlap between those who need help for addiction, and those who need help for eating disorders. Because of this, we felt it would be an excellent and enriching activity to expand our role as a treatment marketing provider to eating disorders. Over the weekend, we had a great time at the National Eating Disorder Association’s, or NEDA, conference. Meeting the Community of Treatment Providers The NEDA conference gave...
It was beautiful summer weather throughout the Moments of Change 2014 conference in West Palm Beach Florida. 90 degrees and sunny – well, except for the morning it mattered. We want to thank everyone who came out to the conference this week. It was an amazing experience and we met some of the most interesting and forward-thinking people in the addiction treatment industry. We Had a Great Workshop Our CEO, Mike Myles, spoke alongside William McCormick, CEO of Medivance Billing Service, on growing your...
We’re going to be speaking at Moments of Change 2014! Hooray! If you’re excited, or if you’re not quite sure what we’re talking about, read on. Moments of Change 2014: Innovations in Integrated Treatment Conference is a gathering of the makers and changers in addiction treatment. The conference seeks to educate and motivate addiction treatment professionals, giving them the tools and encouragement to keep the industry moving forward and help those in need. We’re part of that, by specializing in online...
Internet or Online Marketing is the here and now. It is where the majority of marketing dollars are now spent and for good cause. This piece will walk you through the importance of internet marketing, shocking statistics and much, much more. Enjoy. The Importance of Marketing your Business Online The older generations better get on board because there is no stopping the internet now. More and more people get their daily information online, using it as a resource for their daily lives. The best part about...
