You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience and so much more....
Blog Articles
Building a Great Brand: The Next 3 Steps
Branding. A word that so many of us are familiar with, yet it remains to be an ever-evading mist that is extremely...
The First 3 Steps to Building a Great Brand
What Is a Brand? If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies...
Making the Most of Your Time at Moments of Change 2015
You’re gearing up for Moments of Change. Perhaps your bags aren’t packed just yet, but you can feel the excitement....
Connections Made at National Conference on Addiction Disorders
The Active Marketing team enjoyed a recent trip to the National Conference on Addiction Disorders (NCAD) and...
Social Media Marketing VS Content Marketing
We live in a world where every person who has touched a computer in the last decade knows what social media is and can...
What Is Visitor-Level Phone Tracking?
Every phone call that comes into your company is a possible lead and/or customer therefore it is important to gather...
SEO Content Marketing
Search engine optimization, or SEO, is a term that has been around for a long time. Originally coined back in the...
MACMHB Conference: Seeking the Unique Selling Point for Addiction Treatment
The Michigan Association for Community Mental Health Boards, or MACMHB, held their Fall Conference this week at the...