You’re gearing up for Moments of Change. Perhaps your bags aren’t packed just yet, but you can feel the excitement. Events of this size can sometimes get the best of you though if you don’t plan ahead. I sat down with our Director of Business Development, Desmond White, to get some pointers on how to make the most of your time at Moments of Change. Here’s what he had to share:


This is one of the things Desmond stressed the most. Just as you would make travel arrangements, make scheduling arrangements. Take a moment to get familiar with the conference schedule, use a calendar app if you’re into that, whip out that day planner you should probably use more often… whatever it takes – make a plan. Decide which presentations you just cannot miss, choose which booths you want to visit, and get familiar with the lay of the land.

Keep in mind, our CEO, Michael Myles, will be offering a step-by-step interactive course on how to build a brand for your business that separates you from the crowd and speaks to your market – you don’t want to miss it.

Business Cards

Business cards are still the way to go when you’re at a conference of this size. Whether you are entering a business card raffle at an exhibition booth or making a new connection, you need to have a business card. Bring more than you think you will need – trust us on this.
business woman excited for moments of change


Do not take this term lightly. Networking is all about being authentic, building trust, and seeing how you can help others… or perhaps how others can help you. With that in mind, you need to be prepared to make these important connections at all times when you’re at an event like Moments of Change. Desmond recommends developing a strong “elevator pitch.” This pitch should be brief and persuasive – you will use it to spark interest in what you or your organization does. Be prepared to give this pitch in the hallway, on the golf course, over a lunch meeting – you never know.

Also, be sure to visit the Active Internet Marketing booth while you’re there, and talk to the leaders in addiction treatment marketing.  If you’d like to book a meeting with our team, email Desmond White at [email protected] to set up an appointment.