Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo “While your vision is the why of your business, your core values define the how. They dictate how you hire, how your build relationships, how you interact...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The fifth step in Active Marketing’s branding process is to define your brand personality. This will allow your audience to relate and react to your brand in a...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eighth step in Active Marketing’s branding process is creating the color palette. Your website’s color could possibly be the first thing the reader notices...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The ninth step in Active Marketing’s branding process is defining the photography style that will be used across marketing platforms. This includes a set of...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eleventh, and final, step of Active Marketing’s brand process is designing the logo. The logo design process is perhaps the most time consuming and difficult...
“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.” – PHILIP KOTLER, PROFESSOR AT THE KELLOGG SCHOOL OF MANAGEMENT Our Secret Recipe We’re about to do something that we’ve never done before: release to the blogosphere the recipe for our secret sauce. Branding. We’re going to spill the beans on what makes us the best of the best and how we achieve high quality results across every...
