A New “meta-trend”? Content marketing, Google’s Penguin update and social media influence dominated the SEO and social media landscape this year. In 2013, these trends will come together as digital marketing convergence, a “meta-trend” that is changing the way companies build brands, interact with customers, and sell products. Digital marketing convergence is driven by several factors. These include: The ongoing migration to a digital world The proliferation of smartphones, instant interaction...
It appears that Google is at it again. Now, don’t get me wrong. I’m not usually the type to pitch a fit over changes to the algorithm that are intended to make it easier for legitimate online marketers to get their voices heard (and their URLs seen). I’m also all for those who “game the system” having a hard time cutting to the front of the line. But some of the changes that we’ve been seeing in the past few weeks qualify as bona fide “head scratchers” of the biggest extreme, no matter which side of the...
