Branding Process Guide A Step-by-Step Guide to Creating a Brand “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything, and the low-cost producer is the only winner.” – Philip Kotler, Professor At The Kellogg School Of Management Our Secret Recipe As Active Marketing gained momentum in the treatment industry, we found ourselves spending countless hours “reinventing the wheel.” That is why we created an eleven-step formulaic approach which...
