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10 Common PPC Pitfalls

10 Common PPC Pitfalls

Pay-Per-Click (PPC), when executed correctly, can be a great way to direct traffic to your website. PPC satisfies the needs of people searching for something in particular, search engines and those who choose to advertise online. It is a fact that people are more likely to click on a paid advertisement than not. This piece will discuss Pay-Per-Click Marketing and the common mistakes that marketers make time after time. Read further to boost your PPC strategy and avoid doing the same. Pay-Per-Click...
Reasons You Should Boost Your PPC Campaign

Reasons You Should Boost Your PPC Campaign

Duncan Parry, Author at Steak News and Blog says it best – “PPC is like a cross between Scrabble and Sudoku.” PPC can open up a whole line of new opportunities for your marketing campaign including increased keyword results and instant feedback on your new strategies. This piece will discuss some basic reasons that you need to boost your PPC campaign, simple tips and tricks of PPC and much more. REASONS YOU SHOULD BOOST YOUR PPC CAMPAIGN Whether you already have a PPC campaign in place and are questioning...
Adwords vs. Bing Ads

Adwords vs. Bing Ads

Each and every marketer knows that Google dominates the U.S. search volume, controlling two-thirds of all search queries. With that said, this pieces intention isn’t to sway you towards one or the other or bash either of them. Each have pros and cons. This piece will discuss their primary differences, highlight some important statistics and summarize some of the pros and cons of each. Enjoy. DIFFERENCES BETWEEN ADWORDS & BING ADS No matter which method you choose for your campaign(s), there are some...
The Experts Guide to PPC

The Experts Guide to PPC

Most pay-per-click guides on the internet are geared towards the beginner. Want to know what keywords are? How to create an ad? There are multitudes of articles and e-books to help you out. However, to really get a handle on the nitty-gritty of AdWords – the big things that take your pay-per-click account from “okay” to “great!” – you need a guide for experts. The Experts Guide to PPC will help you out. You no longer have to filter through the beginner’s information to find the expert-level tweaks and...